
When did the art of skincare become such a celebrated trend?
It's a question I frequently ponder, as I have navigated between the worlds of health and beauty for many decades. I have decided to focus on sharing my insights exclusively on brands and experts that inspire my enthusiasm and align with what I believe to be the slow and mindful beauty movement—a vision I first sparked in 2015 with the launch of my Awards.
There once existed a time when skin was seldom mentioned, often veiled beneath layers of heavy foundation, serving merely as the canvas for makeup. Fortunately, those days are but whispers of the past; today, skincare reigns supreme, with an ever-growing multitude seeking out the most exquisite spas, products, and skincare sages. As a professional Make-Up Artist, I hold steadfast to the belief that nurturing great skincare is essential to prep the skin for makeup, as it bestows enduring results and nurtures that coveted, radiant glow born from well-cared-for skin. My passion for skincare maintenance springs from its profound influence on my well-being. I have had the privilege of conversing with numerous leading skincare visionaries and brand innovators, eager to unveil the secrets that lie within effective products and transformative treatments. My insight reveals that the essence of an exceptional brand or skin expert lies in their authentic passion and conviction regarding the merits of their offerings, ultimately enhancing their clients' skincare journeys.
With a background steeped in healthcare, I grasp the significance of heeding our skin, for it holds the key to our health. Skin, the body's largest organ, plays vital roles in sustaining overall wellness and detoxification. When our skin radiates vibrancy and health, we bask in a newfound confidence and sense of well-being. A quality facial massage and treatment can restore balance to the skin's energy and moisture, while skilled strokes rejuvenate the facial muscles, neck, décolletage, and shoulders, easing the tensions that may conceal our inherent beauty.
I ardently advocate for simplicity in skincare and continuously underscore its importance within my Awards. Recently, I discovered PERS skincare, an innovative brand that enchanted me with its clear and straightforward message. Every brand possesses a narrative, and PERS has masterfully conveyed its philosophy through its name: Protect, Enhance, Repair, Stimulate!
PERS stands as a beacon of knowledge in the realm of skincare, dedicated to informed beauty. Founded by Dr. Antoni Calmon, a distinguished French aesthetic doctor renowned for his "less is more" philosophy, he joined forces with skincare specialists Quentin Douce and Sophie-Lisa Prêcheur, alongside skin expert nurse and aesthetic clinic director Magali Calmon, to craft unique formulations. Moreover, PERS enlisted perfumer Sidonie Lancesseur from Robertet Perfume House to conjure its delicate and alluring scent. Through my research and personal encounters with the range, I perceive their philosophy as one that embraces natural ageing while encouraging the skin to repair, flourish, and awaken. During the launch presentation, I had the honour of discussing skin health with Dr. Antoni Calmon. We reached the consensus that ageing is an inevitable, enriching part of life, irrespective of treatments or products; it is a natural journey. However, we can gracefully support this voyage by seeking out expert guidance, products, and skincare routines tailored to our unique skin types.
As a former healthcare professional, I envision this four-step French skincare prescription becoming immensely sought after in an era of excess and convoluted routines. The rise of social media trends such as ‘clean beauty’ and ‘glass skin’ only adds layers of confusion, leaving even seasoned journalists perplexed, let alone the everyday consumer. PERS aspires to forge skincare that is simple, universal, and effective, fortified by a medical heritage—criteria that resonate deeply with me. I am fervently passionate about championing brands committed to igniting fresh conversations around the concept of slow and responsible beauty, enriching our beauty routines while simplifying them, allowing our environment to flourish in harmony.
Author: Attracta Courtney - Make-Up Artist & Founder of The Attracta Beauty Awards
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