

MEET THE EXPERT PANEL FOR ABA26
Industry Leaders. Medical Authorities. Creative Visionaries.
Our panel is composed of distinguished specialists across beauty, wellbeing, and innovation, each selected for their expertise, integrity, and real-world experience. Comprised of prominent doctors, dermatologists, aestheticians, and elite beauty professionals, these experts test every entry independently. They are dedicated to discovering products that exemplify both effectiveness and innovation, regardless of whether they originate from emerging startups or established heritage brands.
Each year, our judges uncover extraordinary new talent, providing a high-prestige platform that helps brands gain household recognition and secure prime shelf space in the world’s top department stores. These committed experts advocate for simplification, ageing well, and Slow Beauty, utilising their deep clinical knowledge to help their clients and A-list celebrities look and feel their best at every age. To maintain the absolute integrity of the Attracta Beauty Awards, the panel is thoughtfully assembled to ensure strict neutrality; judges are prohibited from evaluating any product with which they have professional contracts. Every judge recognises the profound impact a high-performance product can have when used effectively to enhance beauty and confidence. From high-performance startups to established heritage brands, our experts advocate for the Slow Beauty manifesto: simplification, ageing well, and the biological health of the body. By maintaining strict neutrality, we ensure that an ABA seal remains the gold standard of professional trust for products that truly enhance beauty and confidence.
These are the experts who shape the standards that matter.
These are the practitioners defining the future of beauty.

Tracie Cant
International Hair Artist
The Global Influence of the ABA Panel
At every major red-carpet event, you can be sure that some of our talented experts are present, crafting the iconic looks that define global beauty. With influence spanning fashion magazines, film, editorial, and groundbreaking runway shows, our judges are the creative force behind some of the most recognisable names in the world, including Cate Blanchett, Nicole Kidman, Dua Lipa, Keira Knightley, Natalia Vodianova, and Victoria Beckham.
Integrity Beyond the Trend
Our judges engage deeply with products on a clinical and creative level daily, remaining unaffected by transient marketing trends or celebrity endorsements. Every submission undergoes a rigorous three-month or more evaluation period, ensuring a thorough and professional assessment of efficacy and performance.
A Standard of Transparency
In a crowded beauty landscape, the Attracta Beauty Awards stand apart through absolute transparency and practitioner-led integrity. Every brand will know exactly which esteemed professionals are reviewing their entry, supported by our dedicated team.
We invite you to explore our Testimonials to hear from previous winners and visit our 2026 Entry Criteria to discover our latest 20 categories in Skin, Hair, Makeup, Health and more. We wish all participating brands the best of luck.
Click on the photos above to Follow the Judges on their Instagram!
To View the twenty ABA-26 New categories
that acknowledge beauty as an extension of Wellness and Restorative Health;
Click Here!



















