About Attracta Courtney – Founder of the Attracta Beauty Awards
"At the heart of every truly beautiful innovation lies the science of health and creative artistry."
An international editorial Make-up Artist and Creative Artistic Director with over twenty years’ experience, Attracta has worked globally with supermodels, Hollywood actors, rock stars, and royalty. She has created modern, elegant beauty for Vogue, Harper’s Bazaar, Elle, and Vanity Fair, alongside major runway and campaign clients. Her early book “8A,” now held in the V&A archives, and her long-standing advocacy for Slow Beauty show she was challenging unrealistic standards and overconsumption long before it was fashionable to do so.
The Vision: A Symbiotic Approach
Attracta's journey began at the intersection of two distinct but deeply connected worlds: healthcare and high fashion. Long before she held an editorial brush, she was immersed in the study of biological systems and skin integrity. This clinical foundation remains the architect of her career. She understands skin as a living organ, not just a surface, and it is this clinical lens, combined with a passion for creative artistry, that defines her signature approach: makeup that looks like great health and great decisions rather than heavy disguise.
A Decade of Redefining Excellence
In 2015, she founded the Attracta Beauty Awards (ABA) to create a sanctuary for Slow Beauty, an independent, integrity-led platform that stands apart from transient trends and "fast-beauty" cycles. As the first beauty awards founded by a professional make-up artist, Attracta replaced marketing noise with professional integrity, honouring innovations that respect the body’s natural ecosystem while delivering the high-performance results required for the world’s most prestigious sets.
The 2026 Standard: Biological Integrity
Now celebrating its 11th Anniversary, the ABA is recognised as one of the UK’s most trusted accolades. The awards have grown organically without sponsorship influence, cementing their reputation as a mark of Restorative Excellence.
Crucially, the entries are not judged by popularity, but by a formidable collective of 21 industry titans. From BAFTA-winning artists to world-leading Harley Street dermatologists, this handpicked panel evaluates entries over several months in demanding, real-world conditions. This rigorous process ensures that every winning brand is a masterpiece of both scientific credibility and sensorial artistry.
The Future of Restorative Beauty
Whether working on an editorial campaign or leading the ABA, Attracta champions a "less but better" philosophy, advocating for Skin Longevity, inclusivity, and beauty that supports the nervous system. She frequently hosts in-depth conversations on Bio-optimisation and neuro-aesthetics, translating complex science into warm, practical guidance.
In her writing and talks, she often returns to a simple, disarming question: “What if I told you you were beautiful?” – a line that reflects her belief that life is too short not to be fully present in your own beauty, at every age. Attracta brings brands and audiences a uniquely informed perspective on where beauty is heading: slower, more intelligent, and far more connected to real human health and experience.
Visit the Categories and Entry Form pages to view our criteria for 2026