The Attracta Beauty Awards represent the definitive practitioner-led standard for excellence in Skin, Hair, and Restorative Health. Driven by integrity and medical expertise, we validate the innovations shaping
the future of Slow Beauty.
The Future
of Beauty
is Slow
The Benchmark for Clinical Integrity
The Attracta Beauty Awards (ABA) are the UK’s leading independent platform for practitioner-led beauty evaluation. Established in 2015 by a leading Editorial Make-Up Artist and former healthcare professional, our mission was to bridge the gap between clinical skincare excellence and high-performance luxury beauty.
We champion a "Slow Beauty" philosophy, prioritising skin barrier health and metabolic longevity over transient market trends. In an era of "fast beauty," we advocate for a "less but better" approach, validating products that respect the skin’s biological ecosystem and support long-term wellness.
Our expert-led judging process provides a rigorous, three-month evaluation for prestige and emerging brands that lead with Innovation, Intelligence, and Intention. With over a decade of integrity, the ABA remains the definitive authority for the science-backed future of conscious beauty.
Discover the
Categories
A REPUTATION MILESTONE.
A STANDARD OF EXCELLENCE.
Winning an ABA seal is far more than an accolade; it is a definitive milestone in professional reputation. Our 2026 standard rewards Biological Health, Restorative Excellence, Scientific Credibility, and Sensorial Artistry. By bridging the gap between clinical efficacy and the Slow Beauty manifesto, an ABA win positions brands for global growth, validates them for premium retail environments, and fosters an unbreakable bond of trust with an informed community.
Entry Criteria
2026
THE STANDARD OF EXCELLENCE.
Beauty is evolving toward a new era of intelligence, transparency, and biological integrity.
The brands that understand this shift are the ones that will define the future of the industry.
If you create with purpose and high-performance innovation, enter the awards that share your values and set the professional benchmark for what comes next. Enter today and have your excellence validated by the industry’s leading practitioners.
Meet the
Judges
PRESTIGE EARNED,
NEVER PURCHASED.
Every submission undergoes a rigorous three-month professional evaluation by a panel of world-renowned beauty and medical specialists. Assessing products within the demanding context of high-performance editorial work and clinical practice, our judges look beyond marketing to identify true Biological Health and Restorative Excellence. Their shared mission is to validate the industry’s most effective formulations, practitioners, and treatment spaces. At the ABA, judging is rooted in Expertise and Integrity - never influence, never advertising.
Meet the
Founder
BEAUTY DEFINED BY INTEGRITY.
Attracta Courtney is a visionary leader who established The Attracta Beauty Awards as a fully independent platform for beauty that restores rather than rushes.
With a career spanning high-end editorial artistry and healthcare, Attracta’s mission is to validate the Expertise and Slow Beauty philosophy that take time to perfect, prioritising biological health over transient trends. If your work reflects quality over quantity and professional excellence over industry noise, you have found the right home.
Our Award Philosophy
WHERE INTEGRITY PREVAILS.
Slow Beauty is not an opposition to change; it is an embrace of evolution that is both thoughtful and intentional. Beauty is currently undergoing a profound transformation—shifting from transient trends to Biological Significance, Trust, and Tangible Results.
The ABA identifies and validates these higher standards, focusing on products and treatments that demonstrate real-world efficacy through Innovation, Science, and Practitioner-Led Expertise. Our vision is to reconnect brands and individuals with the true essence of beauty: a standard that is measured by longevity, health, and a commitment to the Slow Beauty manifesto.
Winners Testimonials
"These awards hold a special place in our hearts it means the world to us to have been recognised in them - judged by a panel of independent editors, skin experts and red-carpet hair and make-up artists, they are a real and honest celebration of exceptional products and pioneering beauty expertise."
THERAPÏ HONEY
SKINCARE
"These awards mean a lot to us as a brand; they're wonderfully authentic, independent and they celebrate nature in beauty. We can't thank Attracta and the judges enough for choosing us, and their belief in Irene Forte Skincare as a brand means a lot."
IRENE FORTE
Founder & CEO
"It is an honour to be a part of these awards whose values intertwine so closely with our own and stand alongside individuals and organisations who believe
in fostering beauty with integrity. "
DR MARYAM ZAMANI
MZ SKIN
AS SEEN IN
AWARD CEREMONY PARTNERS
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The Attracta Beauty Awards 2026
Where Beauty is judged with clinical integrity, practitioner-led authority, and care.
