2026 Award Categories
Slow Beauty & Skin Health Longevity
The 2026 Performance Pillars - Recognising Excellence in The Beauty Industry
The ABA 2026 is the UK’s definitive, practitioner-led professional awards.
We move beyond industry hype to recognise brands prioritising Skin Health, Slow Beauty, and Metabolic Longevity. Guided by a panel of 21 elite UK judges – including Harley Street doctors and world-class MUAs – every entry undergoes a rigorous, independent evaluation. Our judging is grounded in clinical insight and a deep respect for sensory wellness, ensuring that only work of genuine merit receives the Attracta Beauty seal of excellence.
Our media partner for ABA26 Winners announcements on July 8th will be The GLASS Magazine.
Whether you are an emerging innovator or an established name, your work will be judged solely on
performance, intelligence, and effectiveness. We welcome entries from beauty brands worldwide for recognition.
Calendar Dates
Entries Open
Jan
8th
Early Bird 10% Discount
ends January 30th
Entry Closure Date
April
8th
Winners Announcements
July
8th
Enter the Attracta Beauty Award Categories
Our 20 categories listed under 8 titles, reflect the modern Wellness & Slow Beauty movement,
where science-backed clinical efficacy meets emotional wellbeing. We judge for depth, real-world performance, and professional integrity.
​SKIN HEALTH
1.Flagship Award for Skin Health & Longevity
This category recognises essential daily-use skincare that form the backbone of long-term skin health.
We seek formulas that support barrier resilience, repair, protection, and consistent radiance.
Eligible entries: Cleansers, Toners, Mists, Gentle Exfoliators, Masks, Serums, Moisturisers,
Facial & Body SPF, Tinted SPF 50, Lip, Eyelash, and Eye Care.
​
What the Judges Are Looking For:​
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Formulations that strengthen the barrier, respect the microbiome, and support natural repair cycles.​
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Visible, sustainable results: improved skin comfort, resilience, and radiance with consistent use
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*Entry limits apply to Retinols within this category*
Why This Award Matters:
This category represents the highest standard of daily skincare excellence.
Winning products are foundational tools for skin longevity, suitable for all life stages and skin types.
Eligibility:
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Products maybe launched at any time. Must be available for purchase in the UK or via UK-accessible online retail.
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We use umbrella terms for category assignment:Prestige |Masstige | Natural | Cosmeceutical
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2. Regenerative Care for Sensitive Skin
For formulas designed to calm, protect, and restore reactive or sensitised skin,
including redness reduction and long-term barrier repair and recovery.
Focus: Ceramides, probiotics, and calming balms for sensitive or compromised skin.
​
3. Pioneering Regenerative Skincare
Recognises pioneering bio-regeneration formulas;
utilising topical Exosomes, PDRN, and advanced bio-ferments.
Products must support skin longevity pathways through science-led ingredients.
Judged by leading UK Dermatologists and Aesthetic Doctors.
​​​​​​
4. High-Performance Skin Science
Aesthetic Support & Recovery Care
For high-performance formulas with AHA's, Peptides, Retinol, Vitamin C, Niacinamide,
or products supporting recovery post-procedures (lasers, injectables, peels).
Judged for advanced barrier repair and enhancement of cellular resilience.
Judged by leading UK Dermatologists, Aesthetic Doctors and Specialists in skincare.
*Entry limits apply to this category*​​​​​​​​
​
5. Botanical Brilliance & Slow Beauty Excellence
Celebrating botanical brilliance, microbiome-conscious formulation, and sensorial Slow Beauty
experiences that merge natural integrity with clinical transparency.
To include facial serums, barrier repair creams, microbiome-friendly formulas, and regenerative face oils.​
​​​​
6. Inside-Out Radiance Excellence
Nutricosmetics designed to support skin, hair, nails, and overall vitality
through science-backed nutrition and metabolic support. The convergence of gut health and outer radiance.
Focus: Marine Collagen, Microbiome supporting supplements, Multivitamins, Spermidine and NAD+
boosting ingredients that future-proof the skin and health.
Insight
Must avoid medical claims and demonstrate evidence-based formulation.​​​​
​​​​​​NEURO-AESTHETICS
​7. Flagship Award for Multi-Sensory Skincare & Emotional Resilience​
Skincare, fragrances, and wellness rituals that do more than care for the skin,
they support mood, calm the nervous system, and reduce daily stress.
Why This Award Matters
This category celebrates products and rituals that create a radiant, inside-out glow while promoting
emotional well-being. Innovation can come from formulation, scent, texture, or overall experience design.
Insight
"Award-winning products in this category don’t just improve skin, they enhance mood,
restore calm, and deliver a holistic beauty experience."
​​
​​8. Excellence in Neuro-Sensory Design
The Art and Science of Design that Calms, Connects and Delights.
Recognises brands excelling in sensory-first design and experience, where packaging, texture,
and ergonomics enhance calm, trust, and emotional connection.
​​
9. Leadership in Restorative Brand Voice & Narrative
Recognises beauty brands that communicate with emotional intelligence, integrity, and restraint.
It celebrates copy, campaigns, and storytelling that inform, reassure, and uplift,
rather than rely on fear, pressure, or perfection-based messaging.
Why this Award Matters
In an industry long driven by anxiety and urgency, this category highlights brands that are changing
the emotional tone of beauty. Winners demonstrate that powerful communication
can be calm, credible, and confidence building, supporting both skin health and emotional wellbeing.
What Judges Are Looking For:
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Clear, honest, and empathetic brand language
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Messaging that avoids fear-based ageing, urgency, or over-claiming
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Consistency across campaigns, packaging, website, and social channels
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A tone that builds trust, understanding, and long-term loyalty
Insight:
“This award recognises brands that speak to consumers with clarity, care, and confidence
redefining how beauty and products makes us feel.”
​
10. Excellence in Fragrance
Recognises fragrances and scented products that offer a distinctive and memorable sensory experience.
This category recognises outstanding fragrances that combine technical precision and thoughtful composition. Open to Fine Fragrance, Functional Scents, Luxury Candles and Restorative Body Oils. Judges seek scents that stand out for their craftsmanship, originality and ability to shift the wearer’s state of mind.
Insight:
We are seeking best‑in‑class olfactive work: fragrances where exceptional artistry meets purposeful design, delivering an experience that is both memorable and emotionally resonant. Entries should show originality, depth and distinction within contemporary perfumery. Male and Female Fragrances accepted.
Judged by Fragrance Experts
​
​​​​​​​​​​​​HAIR & BODY
​​​11. Excellence in Scalp & Hair Health
Recognises haircare products, tools, and devices.
Entries can include shampoo, conditioner, hair styling solutions, accessories,
brushes, and devices that support long-term scalp health, hair strength, growth, and overall vitality.
Particular consideration is given to scalp serums, advanced hair-growth treatments,
and technologies designed to stimulate follicles and improve scalp function.​​​
Insight:
“This award celebrates the new era of haircare, where healthy hair starts with a healthy scalp.”
Judged by leading Hair Experts​
​
12. Excellence in Slow Beauty Body Ritual
Transforming body care into a sensorial treatment.
Across all hand and foot creams, body oils, moisturisers, balms, and cleansers
that offer effective hydration, cleansing and relaxation rituals.
​​​​
MALE BEAUTY
13. Male Grooming & Skin Health Excellence
Across all beauty products, tools or accessory; from shaving, facial hair maintenance, body or skincare.
Focus: Multi-functional moisturisers, eye creams, beard oils, sun-care hybrids.
Judged by leading Editorial Artists. ​​
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PRESTIGE/MASSTIGE BEAUTY
​​​14. Award for Makeup, Nails & Tanning with Skin-Forward Performance
Celebrates multi-functional Masstige & Luxury beauty products that deliver
high-performance results while supporting Skin and Nail health.
Eligible entries include: Foundations and tinted moisturisers, colour enhancing products
for eyes, cheeks and lips, lash and brow serums, SPF tanning products and sun-care hybrids,
Nail care treatments with protective or restorative benefits.
Judged by leading Editorial Make-Up Artists. ​​
​​​​
TECH & WELLNESS
​​​15. Excellence in Longevity Tech & Non-Invasive Home Device
Awarded to at-home devices that enhance skin health and vitality.
Red light therapy, LED masks, Infrared, Micro-Current, Ultrasonic Cleansers,
Radio frequency devices, and other high-performance tools.
*Entry limits apply to this category*
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16. Excellence in Versatile Beauty Tools & Accessories
Awarding innovative tools designed to streamline the beauty journey.
This includes non-invasive skincare devices (Gua-sha, or rollers) that prep and sculpt the skin,
as well as multi-purpose makeup applicators, brush sets, or accessories.
*Entry limits apply to this category*​
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17. Leadership & Innovation in Longevity Beauty Award
Cross-category, future-relevant tech benefiting body and mind
(e.g, sauna blankets, Oura Rings, metabolic and biomarker testing).
Update note: This category is specifically for consumer-integrated technology and personal health tools.
*Entry limits apply to this category*
​
HEALTH & RESTORATION​
​​18. Excellence in Skin Health Practice
Facial | Body Protocol | Expert
In-clinic protocols prioritising skin health, wellness, safety and long-term outcomes.
Open to Professional Experts in Face and Body Expertise.
Update note: This category focuses on the "Skin Health Journey";
high-intensity medical/surgical devices or lasers are not accepted.
London-based (UK) - Evaluated in-person by 2 ABA Experts
*Entry limits apply to this category*
19. Leadership in Spa, Clinic or Wellness Centre
The Award for Restorative Destinations
Awarded to destinations that merge medical science, holistic wellness, and architectural design to deliver measurable long-term vitality. Evaluates London-based (UK) destinations delivering whole-body wellbeing.
We are seeking the best Spas, Clinics, or Wellness Centres that offer elite, health-orientated programmes.
Destinations are evaluated in-person by 2 ABA Experts.
*Entry limits apply to this category*
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*Open for Nominations: Public and brand founders may nominate destinations; nominees contacted directly.
​
What the Judges are Seeking:
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Practitioner Excellence: Evidence of high-level expertise and bespoke, person-centred care.
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Protocol Innovation: Programmes that bridge the gap between safe medical science and holistic wellness.
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Restorative Architecture: A physical environment designed to lower cellular stress and foster "Slow Beauty."
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Measurable Results: Destinations that prove their impact on long-term vitality and metabolic health.
Insight
"A destination is more than a location; it is a clinical intervention. We are seeking the best,
where the protocol and the environment work in synergy to reset the body and nervous system."
​​​​​​
BEST UK BRAND
​​20. Excellence in Slow Beauty & Ethical Beauty Leadership
Honouring the Leaders of the UK Industry
This is Attracta Beauty Awards’ highest honour.
It recognises UK based beauty brands or founders who are shaping the future of the industry
by choosing long-term skin health, beauty integrity, safety and responsibility over fast-moving trends.
The award celebrates leaders who champion intelligent, health-focused safe beauty, brands that prioritise people,
planet, and performance, and whose vision sets a new standard for modern beauty.
What the Judges are Seeking:
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Human-centred innovation: Products or concepts designed to support long-term skin health and wellbeing
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Ethical leadership: Clear commitment to responsible sourcing, and verified circularity.
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Science-led patience: Formulations that work with the skin’s natural rhythms to build resilience over time.
- Clinical Integrity: A commitment to safety-led practice and protocols that honour the biology of confident ageing.
Why This Award Matters:
This category highlights the brands and leaders proving that success in
beauty can be ethical, intelligent, safe and future-focused.
Insight
“Attracta Beauty Futures Award honours the brands and founders
shaping a healthier, more responsible future for beauty.”
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Why Enter?
A. The "Expert-Led" Judging Panel
The ABA is judged by a 21-person panel of elite practitioners, including Harley Street Aesthetic Doctors,
Dermatologists, and professional global Artists. You are placing your product directly into
the hands of the gatekeepers who advise high-net-worth clients every day.
B. The Neuro-Aesthetic & Longevity Edge
In 2026, the industry is moving toward Bio-Regeneration and Neuro-Sensory Wellness.
The ABA is the first awards body to create dedicated categories for this "Slow Beauty" evolution.
​C. Perpetual Licensing:
As long as the formula or design doesn't change, the award logo can be used indefinitely
D. Direct Access to the "Haute-Beauty" Network
The ABA culminate in an intimate, high-prestige Breakfast Ceremony in London.
Unlike massive, impersonal gala dinners, our event is designed for high-level networking.
You gain face-to-face time with some of the experts who judged your brand, our award partners and speakers.
For a Founder or PR, this is a rare opportunity to build direct relationships with the most
influential voices in UK aesthetics, beauty and wellness.
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Category Details
Prestige | Masstige | Natural | Cosmeceutical
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Descriptive Terms:
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Prestige: over £50 - Masstige: under £50
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Natural: Plant-based, organic ingredients - Cosmeceutical: Doctor/Expert brand
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Inclusivity: All skin tones, ages, genders, and abilities
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Environmental responsibility: considered across relevant categories
The ABA Compliance Standard
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Regulatory integrity: UK/EU-compliant; international brands must comply with home-territory regulations
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Scientific efficacy & ethics: Only ethically sound, scientifically backed formulas accepted
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Human rights & animal welfare: Entries violating human rights or tested on animals are disqualified
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MLM standards: Must be DSA UK-registered
​Products
Products are sent directly to category-specialist judges, unless advised otherwise.
Each product is evaluated by 3–5 judges, with 2 attending expert treatments.
Winners are determined by scores and feedback.
Withdrawals: Non-refundable.
Final reassurance: Recognition is earned through expertise, integrity, and performance, never influence.
The Judges' decisions are final.
Judging begins upon entry submission, with products tested by professional judges over 3 months.​
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Visit our Journal for features on
Slow Beauty, Biological Integrity and why Awards Matter today
Frequently asked questions
Visit our ABA-25 Magazine to view last years Winners' list.
For Entry Stage Fees click on the entry form button


