2026 Entry Criteria:
Practitioner-Led Standards for Slow Beauty & Wellness

Our 20 categories listed under 8 titles, reflect the modern Wellness & Slow Beauty movement, where science-backed clinical efficacy meets emotional wellbeing. We judge for depth, real-world performance, and professional integrity.

We use umbrella terms for category assignment only:
Prestige |Masstige | Natural | Cosmeceutical 

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REGENERATIVE SKIN HEALTH

1.Flagship Award for Skin Health & Longevity

This flagship category recognises essential daily-use skincare products that form the backbone of long-term skin health. We seek formulas that support barrier resilience, repair, protection, and consistent radiance - achieved through intelligent formulation and care. Eligible entries: Cleansers, Toners, Mists, Gentle Exfoliators, Masks, Serums, Moisturisers,

Facial & Body SPF, Tinted SPF 50, Lip, Eyelash, and Eye Care.

 

What the Judges Are Looking For:​

• Formulations that strengthen the barrier, respect the microbiome, and support natural repair cycles.​

• Visible, sustainable results: improved skin comfort, resilience, and radiance with consistent use

Why This Award Matters:
This category represents the highest standard of daily skincare excellence.

Winning products are foundational tools for skin longevity, suitable for all life stages and skin types.

Eligibility:

• Products maybe launched at any time

• Must be available for purchase in the UK or via UK-accessible online retail.

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2. Regenerative Care for Sensitive Skin
For formulas designed to calm, protect, and restore reactive or sensitised skin, including redness reduction and long-term barrier repair and recovery. Focus: Ceramides, probiotics, and calming balms for sensitive or compromised skin.

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3. Pioneering Regenerative Skincare

Celebrates pioneering bio-regeneration formulas utilising topical Exosomes, PDRN, and advanced bio-ferments.

Products must support skin longevity pathways through science-led ingredients.
Judged by leading UK Dermatologists and Aesthetic Doctors.

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4. High-Performance Skin Science

Aesthetic Support & Recovery Care

For high-performance formulas with AHA's Peptides, Retinol, Vitamin C, Niacinamide, or products supporting recovery post-procedures (lasers, injectables, peels). Judged for advanced barrier repair and enhancement of cellular resilience.

Judged by leading UK Dermatologists and Aesthetic Doctors

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5. Botanical Brilliance & Slow Beauty Excellence

Celebrating botanical brilliance, microbiome-conscious formulation, and sensorial Slow Beauty experiences that merge natural integrity with clinical transparency. Categories include facial serums, barrier repair creams, microbiome-friendly formulas, and regenerative face oils.​

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6. Inside-Out Radiance Excellence

Nutricosmetics designed to support skin, hair, nails, and overall vitality through

science-backed nutrition and metabolic support. The convergence of gut health and outer radiance.

Focus: Marine Collagen, Microbiome supporting supplements, Multivitamins, Spermidine and NAD+

boosting ingredients that future-proof the skin and health.

Insight

Must avoid medical claims and demonstrate evidence-based formulation.​​​​

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​​NEURO-AESTHETICS & EMOTIONAL WELLNESS

​7. Flagship Award for Multi-Sensory Skincare & Emotional Resilience​

Skincare, fragrances, and wellness rituals that do more than care for the skin,

they support mood, calm the nervous system, and reduce daily stress.

Why This Award Matters

This category celebrates products and rituals that create a radiant, inside-out glow while promoting 

emotional well-being. Innovation can come from formulation, scent, texture, or overall experience design.

Insight

"Award-winning products in this category don’t just improve skin, they enhance mood,

restore calm, and deliver a holistic beauty experience."

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​​8. Excellence in Neuro-Sensory Design

The Art and Science of Design that Calms, Connects and Delights.

Recognises brands excelling in sensory-first design and experience, where packaging, texture,

and ergonomics enhance calm, trust, and emotional connection.

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9. Leadership in Restorative Brand Voice & Narrative

This award recognises beauty brands that communicate with emotional intelligence, integrity, and restraint.

It celebrates copy, campaigns, and storytelling that inform, reassure, and uplift,

rather than rely on fear, pressure, or perfection-based messaging. 

Why this Award Matters

In an industry long driven by anxiety and urgency, this category highlights brands that are changing

the emotional tone of beauty. Winners demonstrate that powerful communication

can be calm, credible, and confidence building, supporting both skin health and emotional wellbeing.

What Judges Are Looking For:

• Clear, honest, and empathetic brand language

• Messaging that avoids fear-based ageing, urgency, or over-claiming

• Consistency across campaigns, packaging, website, and social channels

• A tone that builds trust, understanding, and long-term loyalty

Insight:

“This award recognises brands that speak to consumers with clarity, care, and confidence

redefining how beauty makes us feel.”

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10. Excellence in Fragrance

This award recognises fragrances and scented products that are designed to enhance emotional wellbeing. Eligible entries include fine fragrance, essential oils (day or night), body sprays, deodorants, candles, and functional scents.

Insight:

We are looking for scents that promote calm, emotional balance, and a sense of grounding, whether through traditional perfumery, aromatherapeutic intent, or innovative functional fragrance design.

Judged by leading Fragrance Experts 

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HAIR & BODY 

​​​11. Excellence in Scalp & Hair Health

This award recognises haircare products, tools, and devices that treat the scalp with the same care

and scientific attention as facial skin - reflecting the growing trend of “skinification” in haircare.

Eligible entries include hair products, styling solutions, accessories, brushes, and devices

that support long-term scalp health, hair strength, growth, and overall vitality.

Particular consideration is given to scalp serums, advanced hair-growth treatments,

and technologies designed to stimulate follicles and improve scalp function.​​​

Insight:

“This award celebrates the new era of haircare, where healthy hair starts with a healthy scalp.”

Judged by leading Hair Experts​

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12. Excellence in Slow Beauty Body Ritual

Transforming body care into a sensorial treatment.

Across all hand and foot creams, body oils, moisturisers, balms, and cleansers

that offer effective hydration, cleansing and relaxation rituals.

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MALE BEAUTY

13. Male Grooming & Skin Health Excellence

Across all beauty products, tools or accessory; from shaving, facial hair maintenance,

hair styling, male fragrance, body or skincare.

Focus: Multi-functional moisturisers, eye creams, beard oils, sun-care hybrids, shaving tech and aftershave.

Judged by leading Editorial Artists. ​​

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HIGH-PERFORMANCE MASSTIGE BEAUTY

​​​14. Award for Makeup, Nails & Tanning with Skin-Forward Performance

Celebrates multi-functional Masstige beauty products that deliver high-performance results

while supporting Skin and Nail health. Eligible entries include: Serum-infused foundations and

tinted moisturisers, colour enhancing products for eyes, cheeks and lips, lash and brow serums,

SPF tanning products and sun-care hybrids, 

Nail care treatments with protective or restorative benefits.

These products combine cosmetic impact with skincare intelligence, providing visible results,

long-term benefits, and a premium feel at accessible price points.

Why This Award Matters:
High-Performance Masstige Beauty celebrates innovative makeup, nails, and tanning products

that enhance skin health while delivering luxurious, wearable results, setting the benchmark for 2026.

Judged by leading Editorial Make-Up Artists. ​​

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TECH & WELLNESS

​​​15. Excellence in Longevity Tech & Non-Invasive Home Device

Awarded to at-home devices that enhance skin health, performance, and wellbeing with scientific rigor.

Red light therapy, LED masks, Infrared, Micro-Current, Ultrasonic Cleansers,

Radio frequency devices, and other high-performance tools.

 

16. Excellence in Multi-Functional Beauty Tool

Non-invasive devices that simplify routines, enhance lymphatic drainage, and improve skin performance.

(to include Gua-sha, Ice or Jade Rollers)

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17. Leadership & Innovation in Longevity Beauty Award

Cross-category, future-relevant tech benefiting body and mind 

(e.g., sauna blankets, Oura Rings, metabolic and biomarker testing).

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HEALTH & RESTORATION​

​​18. Excellence in Skin Health Practice

Facial | Body Protocol | Expert

In-clinic protocols prioritising skin health, wellness and long-term outcomes.

Open to Professional Experts in Face and Body Expertise.

London-based (UK) - Evaluated in-person by 2 ABA Experts

 

19. Leadership in Spa, Clinic or Wellness Centre

The Award for Restorative Destinations

Awarded to destinations that merge medical science, holistic wellness, and architectural design to deliver measurable long-term vitality. Evaluates London-based (UK) destinations delivering whole-body wellbeing.

We are seeking the best Spas, Clinics, or  Wellness Centres that offer elite, health-orientated programmes.  

Destinations are evaluated in-person by 2 ABA Experts.

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*Open for Nominations: Public and brand founders may nominate destinations; nominees contacted directly.

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What the Judges are Seeking:

• Practitioner Excellence: Evidence of high-level expertise and bespoke, person-centred care.

• Protocol Innovation: Programmes that bridge the gap between medical science and holistic wellness.

• Restorative Architecture: A physical environment designed to lower cellular stress and foster "Slow Beauty."

• Measurable Results: Destinations that prove their impact on long-term vitality and metabolic health.

Insight

"A destination is more than a location; it is a clinical intervention. We are seeking the best-in-class centres

where the protocol and the environment work in synergy to reset the body and nervous system."

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BEST UK/GLOBAL BRAND

​​20. The Attracta Beauty Futures Award

Excellence in Ethical Beauty Leadership

Honouring the Leaders of the Global and UK Industry

This is The Attracta Beauty Awards’ highest honour. It recognises UK and global beauty brands or founders who are shaping the future of the industry by choosing long-term skin health, integrity, and responsibility over fast-moving trends.

The award celebrates leaders who champion intelligent, health-focused beauty, brands that prioritise people,

planet, and performance, and whose vision sets a new standard for modern beauty.

What the Judges are Seeking:

• Human-centred innovation: Products or concepts designed to support long-term skin health and emotional wellbeing

• Ethical leadership: Clear commitment to responsible sourcing, circularity, and social integrity

• Science-led patience: Formulations that work with the skin’s natural rhythms to build resilience over time

• Foundational integrity: Messaging that supports confident ageing and encourages conscious consumption

Why This Award Matters:
This category highlights the brands and leaders proving that success in

beauty can be ethical, intelligent, and future-focused.

Insight

“The Attracta Beauty Futures Award honours the brands and founders

shaping a healthier, more responsible future for beauty.”

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Click to view the Entry Form

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ENTRY CRITERIA  FAQs

1. Are the Attracta Beauty Awards independent?
Yes; judged solely on merit​

2. Who can enter the Attracta Beauty Awards?
Emerging and established beauty brands, clinics, practitioners and experts aligned with

Skin Health, Slow Beauty and Wellbeing.​

3. What makes these awards different from others?

Expert-led, transparent, practitioner-focused judging, not trend-driven.​

4. Entry Dates?
Entry deadline is April 8th. Finalists announced in June, Winners revealed in July.​

5. Inclusivity?
Open to all genders; assessed solely on merit.​​

 

 

Why Enter?

A. The "Expert-Led" Judging Panel

The ABA is judged by a 20-person panel of elite practitioners, including Harley Street Aesthetic Doctors,

Dermatologists, and professional global Artists. You are placing your product directly into

the hands of the gatekeepers who advise high-net-worth clients every day.

B. First-to-Market: The Neuro-Aesthetic & Longevity Edge

In 2026, the industry is moving toward Bio-Regeneration and Neuro-Sensory Wellness.

The ABA is the first awards body to create dedicated categories for this "Slow Beauty" evolution.

​C.  Perpetual Licensing: As long as the formula or design doesn't change, the award logo can be used indefinitely

D. Direct Access to the "Haute-Beauty" Network

The ABA culminate in an intimate, high-prestige Breakfast Ceremony in London.

Unlike massive, impersonal gala dinners, our event is designed for high-level networking.

You gain face-to-face time with some of the experts who judged your brand, our award partners and speakers.

For a Founder or PR, this is a rare opportunity to build direct relationships with the most

influential voices in UK aesthetics, beauty and wellness.

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Category Details

Prestige | Masstige |Natural | Cosmeceutical

• Descriptive Terms:

  • Prestige: over £50 - Masstige: under £50 

  • Natural: Plant-based, organic ingredients - Cosmeceutical: Doctor/Expert brand

• Inclusivity: All skin tones, ages, genders, and abilities

• Environmental responsibility: considered across relevant categories

• Our categories are not about what sells now - but what will still matter in ten years.

 

 

The ABA Compliance Standard

• Regulatory integrity: UK/EU-compliant; international brands must comply with home-territory regulations

• Scientific efficacy & ethics: Only ethically sound, scientifically backed formulas accepted

• Human rights & animal welfare: Entries violating human rights or tested on animals are disqualified

• MLM standards: Must be DSA UK-registered

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Send products directly to The ABA Judges 

Products are sent directly to category-specialist judges, unless advised otherwise.

Each product is evaluated by 3–5 judges, with 2 attending expert treatments.

Winners are determined by scores and feedback.

Withdrawals: Non-refundable.

Final reassurance: Recognition is earned through expertise, integrity, and performance, never influence

The Judges' decisions are final. Judging begins upon entry submission, with products tested

by professional judges over 3 months.

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​​​​View our 20 Expert Judges for ABA-2026​​​