The UK's Most Trusted Beauty Awards Are Open for Entry — Attracta Beauty Awards 2026

THE AWARD YOUR BRAND ACTUALLY WANTS TO WIN

Attracta Beauty Awards 2026 · Est. 2015 · London

By Attracta Beauty Awards Team

Entry Deadline: April 8th, 2026 · Winners Announced: July 8th, 2026 · Digital Media Partner: The GLASS Magazine

KEY FACTS — ABA 2026

• Founded: 2015 — the UK's first awards body dedicated to Slow and Restorative Beauty

• Judging Panel: 21 elite UK practitioners — independent, transparent, practitioner-led

• Categories: 20 across 8 pillars — Skin Health to Longevity Tech

• Entry Deadline: April 8th, 2026 — open to brands worldwide

• Evaluation Period: Minimum three months, 3–5 judges per product

• Winners Announced: July 8th, 2026 — in partnership with The GLASS Magazine

  
  

In an industry crowded with awards, one question matters more than any other: which one is genuinely worth entering? For eleven years, the answer for the UK's most discerning beauty brands has been the same.

The Attracta Beauty Awards were never created to be the loudest awards in the room. They were created to be the most trusted.

Since Attracta Courtney founded them in London in 2015, as the UK's first awards body dedicated entirely to Slow Beauty and Restorative Skincare, the ABA has focused on one thing consistently: discovering and championing exceptional beauty brands and experts whose work genuinely merits recognition.

No public votes. No pay-to-play placements. No noise. Just rigorous, independent, practitioner-led evaluation, and a community of the most influential voices in UK aesthetics, beauty and wellness standing behind every winner.

With four weeks remaining until the April 8th entry deadline, this is your brand's moment.

Est. 2015 · 11 Years of championing Slow Beauty, Skin Health Longevity, and Restorative Beauty Awareness, across the UK and beyond.

WHY THE ABA IS DIFFERENT

An Awards Built on Integrity, Not Influence

The beauty awards landscape in 2026 is crowded. But the Attracta Beauty Awards occupies a position that no other UK accolade can claim: it is the only awards body with dedicated judging categories for Bio-Regeneration, Neuro-Sensory Wellness, and Skin Health Longevity - the frontiers where the most progressive beauty brands are building their futures.

Every entry is placed directly into the hands of working practitioners, people who test products in clinical settings, advise high-net-worth clients daily, and whose professional reputation rests on recommending only what genuinely works. Your product is evaluated independently over a minimum of three months by three to five category-specialist judges. And crucially, you know exactly who is reviewing it.

This is not a badge. It is a benchmark

"Glass Magazine is delighted to support the Attracta Beauty Awards, which we consider to be the best of its kind — independent, and with judges who are all leaders in their fields." — Caroline Simpson, Editor-at-Large, GLASS & GLASS Man Magazines

THE FOUNDER

Attracta Courtney — Founder & Creative Director

International Make-Up Artist, Beauty Expert and Health Advocate. Work seen in VOGUE, Harper's Bazaar and Vanity Fair. Book 8A held in the permanent archives at the V&A. In 2015, Attracta founded the ABA with a singular conviction: that the beauty industry deserved a practitioner-led, integrity-first benchmark for recognising the brands doing the most meaningful work. Eleven years on, that vision remains unchanged, and more relevant than ever.

THE JUDGING PANEL — 21 ELITE PRACTITIONERS

The ABA panel is assembled each year with strict neutrality — judges are prohibited from evaluating any product with which they hold professional contracts. Every judge is selected for their clinical expertise, creative authority and uncompromising professional standards.

Medical & Clinical

• Dr Sophie Shotter — Aesthetic Doctor, President BCAM, Founder Illuminate Skin Clinics

• Dr Zainab Laftah — Consultant Dermatologist, Spokesperson British Skin Foundation

• Dr Priya Verma — Multi-award-winning Aesthetic Doctor

• Dr Catharine Denning — Global Speaker, Founder Marylebone Skin, Skin Rejuvenation Expert

• Dr Marine Vincent — Doctor in Pharmacy, Founder The French Pharmacy

• Tine Hagelquist — International Facialist, Lymphatic Drainage & Cellular Skin Health

• 
  

Artists & Editorial

• Dr Morag Ross h.c. — Multiple BAFTA-winning MUA, The Aviator, Carol, The Room Next Door Florrie White — Celebrity MUA, Claudia Schiffer, Sharon Stone, Reese Witherspoon

• Kelly Cornwell — Beauty Director IMAGINE Magazine, Claire Foy, Alicia Vikander

• Sabrina Gayle — Editorial Manicurist, Keira Knightley, Lashana Lynch, Eva Mendes

• Kim Brown — Beauty Director GLASS Magazine, MUA to Rosamund Pike

• Sara Raeburn — Film & Editorial MUA, Hollywood stars, music legends & supermodels

  
  

Hair, Media & Wellness

• Tom Smith — International Hair Expert, Owner AEVUM Salon

• Ben Cooke — Red-carpet Hair Icon, Co-Founder Lockonego

• Tracie Cant — Hair Artist

• Gow Tanaka — Visionary Hair Artist, Founder TANAKA Eyewear

• Caroline Simpson — Editor-at-Large, GLASS & GLASS Man Magazines

• Theresa Yee — Beauty & Wellness Journalist

• Tracey Woodward — Board Advisor & Brand Creator

• Nicola Bonn — Host, The Outspoken Beauty Podcast

  
  

20 CATEGORIES overview ACROSS 8 PILLARS

The ABA 2026 categories reflect the most significant shift in beauty in a generation, from correction to regeneration, from trend-chasing to biological integrity. Entries are welcome from brands worldwide across all 20 categories.

SKIN HEALTH

1. Flagship Skin Health & Longevity — Cleansers, serums, moisturisers, SPF, lip and eye care

2. Regenerative Care for Sensitive Skin — Ceramides, probiotics, barrier repair formulas

3. Pioneering Regenerative Skincare — Exosomes, PDRN, advanced bio-ferments

4. High-Performance Skin Science & Recovery — AHAs, Peptides, Retinol

5. Botanical Brilliance & Slow Beauty — Microbiome-conscious, regenerative face oils

6. Inside-Out Radiance Excellence — Marine Collagen, NAD+, Spermidine, Multi-Vitamins

   
   

NEURO-AESTHETICS

7. Multi-Sensory Skincare & Emotional Resilience

8. Neuro-Sensory Design Excellence — Packaging, texture and ergonomics that calm

9. Restorative Brand Voice & Narrative — Integrity-led communication, not fear-based

FRAGRANCE, HAIR & BODY

10. Excellence in Fragrance — Fine fragrance, candles, restorative body oils

11. Scalp & Hair Health — Serums, devices, growth treatments

12. Slow Beauty Body Ritual — Body care with ceremonial intent

MALE BEAUTY

13. Male Grooming & Skin Health — Moisturisers, beard oils, sun-care hybrids

PRESTIGE & MASSTIGE

14. Makeup, Nails & Tanning

TECH & WELLNESS

15. Longevity Tech & Home Device — LED, red light, microcurrent, RF, biomarker tools

16. Versatile Beauty Tools

17. Leadership in Longevity Beauty

HEALTH & RESTORATION EXPERTS

18. Skin Health Practice — In-person

19. Spa, Clinic & Wellness Centre — In-person

BEST UK BRAND

20. Slow Beauty & Ethical Beauty Leadership — The ABA's highest honour

THE ENTRY PROCESS

Step 1 — Complete the Online Application

Submit your entry here

Provide full details, entered category and price of product. Entry is open to brands worldwide.

Step 2 — Products Sent to Category-Specialist Judges

Your product is evaluated independently by 3–5 specialist practitioners over a minimum three-month period. No algorithm. No bias. Pure professional assessment.

Step 3 — Shortlisting & Finals

Shortlisted brands receive the official ABA Finalist logo for immediate use. All finalists are invited to the ceremony in London on July 8th.

Step 4 — Winners Announced July 8th with GLASS Magazine

Winners receive perpetual logo licensing — valid for as long as the formula or design remains unchanged. An intimate, high-prestige morning ceremony in London - TBC

WHAT WINNERS SAY

"The authenticity of the awards is truly a breath of fresh air."

Joy Isaacs, ARgENTUM

"Wonderfully authentic, independent, and they celebrate nature in beauty."

Irene Forte, Founder & CEO, Irene Forte Skincare

"To have The Brilliance Cream recognised by such an esteemed jury means the world to us."

Sarah Baker, OPALORE

"The soul, heart and ethos that Attracta and the judges showcase is excellent. The industry is very lucky to have them." Charles-Edouard Delelis-Fanien, General Manager, LPG® UK

ENTER NOW — DEADLINE APRIL 8TH, 2026

Twenty categories. Twenty-one elite judges. Three months of independent evaluation. One entry deadline. Open to brands worldwide.

View Categories: https://www.attractabeautyawards.com/2026-categories

Enter at: attractabeautyawards.com/enter-2026

Questions? info@attractabeauty.com

Prestige · Integrity · Expertise · Attracta Beauty Awards 2026 · Est. 2015 · London