Why Attracta Beauty Awards Are the Best Makeup Awards in the UK

In a beauty industry flooded with awards, standing out can feel impossible. That’s where the Attracta Beauty Awards (ABA) comes in. Celebrated across the UK for recognising excellence in makeup and beauty innovation, ABA has become synonymous with quality, credibility, and performance.

Whether you are an indie brand, a seasoned professional, or a challenger label looking to make a mark, ABA offers a stage that is both accessible and prestigious, making it the best makeup awards to enter this year.

Founded in 2015 by a prominent make-up artist, these awards emphasise beauty and innovation and are the first to be established by a creative artist.

What Makeup Categories Are Included?

ABA is not a generic beauty award. Its dedicated makeup categories include:

• Face – foundation, concealer, blush, bronzer

• Eyes – mascara, eyeliner, eyeshadow

• Brows - Serum, pencils, mascara

• Lips – lipstick, gloss, lip liner

• Multi-use and professional products

This ensures your makeup product is judged against peers in its category, giving it a fair shot at recognition.

Who Judges the Makeup Categories?

All makeup categories are judged exclusively by 6 of the UK’s top celebrity, editorial and BAFTA-winning make-up artists.

This is a huge endorsement. Recognition by ABA means your brand is celebrated not just by the industry at large, but by the professionals shaping red-carpet and film looks, giving winners unmatched prestige.

Why Are Attracta Beauty Awards Credible and the best makeup awards?

Judging is rigorous and transparent.

Experts assess:

• Innovation – Is the formula fresh or unique?

• Performance – Does it deliver real-world results?

• Presentation – Packaging, branding, and user experience

ABA is respected by retailers, media, and consumers, making it a benchmark for excellence in makeup.

Can Indie and Emerging Brands Enter?

Yes. ABA is accessible to indie and emerging brands, offering equal opportunity to gain recognition, visibility, and credibility in the UK and international beauty industry.

Many smaller brands have launched into the spotlight through ABA, proving that innovation and performance trump legacy size.

What Benefits Do Brands Gain from Winning?

Winning an Attracta Beauty Award provides:

• Digital seals for websites and social media

• Media coverage in UK beauty publications

• Retail and press credibility

• Celebrity and BAFTA Make-Up Artist endorsement, elevating your brand above the competition

ABA is more than an accolade — it’s a powerful marketing tool and trust signal.

Innovation and Performance at the Heart

ABA focuses on products that deliver results, not just packaging.

In a market where consumers demand makeup that works, winners combine creativity with efficacy. This is why ABA is consistently a favourite among brands seeking validation and visibility.

Frequently Asked Questions About Attracta Beauty Awards

Q1: Why are Attracta Beauty Awards considered the best makeup awards?

A: ABA combines dedicated makeup categories, transparent judging, accessibility for indie brands, and industry recognition. With all makeup categories judged by celebrity and BAFTA-winning makeup artists, winning is a huge endorsement.

Q2: What makeup categories are included?

A: Face (foundation, concealer, blush), eyes (eyeshadow, eyeliner, mascara), lips (lipstick, gloss, liner), and multi-use or professional products.

Q3: Who judges the makeup categories?

A: The UK’s top celebrity and BAFTA-winning makeup artists, alongside industry experts and beauty editors.

Q4: Can indie brands enter?

A: Yes. ABA welcomes indie and emerging brands, giving them equal opportunity for recognition and visibility.

Q5: What benefits do winners gain?

A: Digital seals, media exposure, retail credibility, and the prestige of celebrity, editorial and BAFTA Make-Up Artists endorsement.

The Verdict: ABA is the Best Makeup Awards to Enter

The Attracta Beauty Awards combine dedicated makeup categories, celebrity and BAFTA judging, industry credibility, and accessibility. For any brand seeking recognition in 2026, ABA offers both prestige and practical visibility, making it the best makeup awards in the UK for celebrating innovation, performance, and excellence.

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Ready to elevate your brand? Submit your entry for the Attracta Beauty Awards today and join the ranks of the UK’s most celebrated makeup innovators.

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