Beauty did not start with filters!
- Attracta Beauty
- 3 days ago
- 3 min read
Beauty did not start with filters. It started in the quiet chairs where a golden generation of make-up artists changed how we see skin.
Attracta Courtney, Kim Brown, Florrie White, Morag Ross, Sara Raeburn and Kelly Cornwell are not just A‑list make‑up artists and judges on the Attracta Beauty Awards expert panel; they are architects of modern beauty. Attracta Courtney, renowned editorial make-up artist and founder of The Attracta Beauty Awards, has shaped luxury beauty stories across global fashion weeks and leading magazines. Kim Brown is the quietly powerful force behind countless VOGUE and GLASS magazine covers and luxury campaigns, known for skin that looks lit from within. Florrie White's artistry has become synonymous with beautiful, effortless elegance seen on fashion’s most celebrated stars. Morag Ross, an Academy Award–winning make-up artist, has defined cinematic beauty for some of the world’s most celebrated actors. Sara Raeburn’s mentorship has influenced countless make-up artists with her refined, painterly approach to skin and colour. Kelly Cornwell, trusted by A‑list actresses and global brands alike, is revered for creating fresh, radiant looks that still feel utterly real.
Together, their generation of make-up artists shaped the original “no-makeup makeup” looks that helped the skincare industry boom and invited everyone, at every age, to fall back in love with their own skin. Their work proved that the most powerful face is often the one that looks like you, after a deep breath and a good night’s rest.
“A make-up artist touches more than skin; they are invited into the private space where vulnerability sits in the chair first.”
Attracta Courtney has always stood slightly apart. Before fashion shows and red carpets, she was a healthcare professional, and she carried that clinical respect for skin into beauty: age‑inclusive, “less but better,” always teaching that skincare should never be a trend, but the most loyal companion to healthy, functioning skin. Her message is clear and unwavering: your beauty routine is maintenance, not a makeover; it is care, not panic.
When she founded The Attracta Beauty Awards, Attracta was determined to bring an honest, insider voice to one simple question: what really works behind the scenes? Which products do artists trust on the faces that must look flawless, close‑up, under pressure? The awards became a space where artists like Attracta, Kim Brown, Florrie White, Morag Ross, Sara Raeburn and Kelly Cornwell could quietly influence what “good” looks like: skincare chosen to strengthen, not strip; bases applied so sheer they look like great sleep; colour used to express a person, not erase them.
The right application changes how someone feels and how they see themselves. A make‑up artist touches more than skin. They are invited into a private space where vulnerability sits in the chair first: bare face, bare nerves, old stories about “flaws” and “not enough.”
In that space, they touch, listen, create and beautify. They inspire. They help you feel seen. They make you look beautiful. More importantly, they make you feel beautiful and noticed. In the words of Attracta Courtney: “What if I told you you are beautiful?”
These artists are custodians of unique and personalised, lived knowledge: how to use products so that skin feels amazing, not masked. They have spent decades working with every skin tone, every age, every story, always with one intention: to help someone look and feel their best before the camera ever clicks. They see the face in its purity. They witness the micro‑expressions when someone sees themselves bare. They read the skin’s history up close and then, quietly, they paint the future. The looks they create become the references in history books, archive moodboards and today’s TikTok scrolls. Long before it was a trend to be famous, their work shaped the images that trained our eyes. Most influencers, whether they know it or not, trace their visual language back to magazine pages these artists helped create. Behind every “iconic” model or celebrity, there is almost always a make‑up artist standing just out of frame: observant, steady, and in service to that person’s confidence. They chase one very simple goal through great skill and deep care: to make someone look and feel amazing.
“At this level, make-up artistry is not disguise; it is respect.”
Comments