It's A Masterclass in Trust from the UK’s Leading Beauty Experts As the countdown to the annual Attracta Beauty Awards (ABA) 2026 begins, excitement is reaching an all-time high in our office. Why? Because we know from past winners, the potential of winning an annual ABA Merit for a brand isn’t just an award, it’s a Masterclass in Trust , recognising products, treatments, and innovators evaluated by the most respected authorities in beauty, skincare, and wellness . In a fa