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entry process-ABA22

Please note by entering a brand or expert you are committing to participating into 
the two-stage payment process criteria.


Stage 1 Fee - Product Entry 

After payment has been made to enter, details of where to send product will be sent.

We will contact you via the email you provide within your entry form. By completing the form, you acknowledge that the team may contact you.


The Attracta Beauty Judges will test all the entries in their selected categories over a period of 3-4 months. If a judge is affiliated with a brand they are not allowed to judge on that product or brand if entered. Please note the Judge's decisions are final. No correspondence will be entered into. The winners are those products that score the highest marks.

To enter your brand or product for Stage1 fill out the admin Entry Form detailed below on this page.

On May 23rd brands that reach the SHORTLISTED will be notified directly.

Your brand must be shortlisted in order to proceed onto Stage 2. Once the final fee payment for Stage 2 has been paid and processed your brand will then go on to be judged for the final stage of the criteria process.


Will you be a FINALIST, HIGHLY COMMENDED or a WINNER this year?

The Stage 2 Fee includes

Finalist, Highly Commended or Winner's logo and usage.

Winning brands receive a bespoke Attracta Beauty Award Certificate.

An opportunity for winning products to be featured in our media coverage.

Brands who enter 4 or more products have the opportunity to be considered for the

*Best Socially Responsible Brand Award*as detailed on the entry criteria page.

​Unfortunately we are unable to notify entrants who have not been awarded.


We have added a Highly Commended Award logo as a runner up to the Winner.

 If your brand or product is one of the top 10 highest scoring and stand out winners

you will be notified directly and invited to attend a special presentation ceremony in London. 

This information is embargoed until after the Presentation Ceremony on July 7th

As a requirement of entry, if you get notified that your brand is in this top 10 list, you must attend or have a representative present for this special presentation should you be required to accept an award.

No exceptions.


We will announce our digital Media partner this year on May 26th​


All brands who reach this stage will receive our finalist logo.

The Finalist logo can be used on social media, press releases and online to promote your brands success in getting to this stage. Products will be listed on our webpage and the details announced via our online media outlets.

The expert panel will submit their final decisions and only the best brands will go forward for the July announcements.

​Unfortunately we are unable to notify entrants who have not been awarded to this final stage.​


​Highly Commended brands will receive our new ABA22 logo which has the same usage rights as Finalists.

Winners will receive our ABA22 Winner's logo and their Winner's Award Certificate will be sent directly.

Winners will be listed on our ABA22 winners page, and announced via our online media partners. 

Winner logos can be used to promote your product online, TV, social media, editorial, window and counter displays. 


Brands may use our ABA logo nationally and internationally in perpetuity, for the life of the product

provided the formula does not change.


Seals for product packaging can only be ordered from us directly. Brands cannot, under any circumstances print seals using our logo artwork. Instant disqualification will apply immediately if this occurs.

Contact us directly for the additional commercial fee cost and our suppliers details.


*Invite Only*

Prior to the pandemic we have always hosted our prestigious Awards Ceremony on July 4th! 

This year on July 7th, we will host a seated breakfast ceremony for the Judge's top 10 stand-out winners.

Discovering the very best beauty experts and quality effective products is one of the joys behind the judging process for the judges, and each year never disappoints. This unique ceremony is to celebrate and recognise the 10 outstanding winners who excelled in the judging process. We will be considering all the beauty brands for best design and packaging, best innovative product, effective formulations, eco-beauty practice and the Judge's favourite beauty expert to discover.

It will be a unique opportunity to meet some of the judges, our award partners and speakers. 

To reiterate, as a requirement of entry, if your brand gets notified it is in this top 10 list, you must attend or have a representative present for this special presentation should you be required to accept an award.

No exceptions.




Entry Form

*(Stage 1 Fee) 

1 product:      £95.00

2 Products:  £160.00

4 products:  £300.00 


Skincare | Makeup | Nails | Hand & Body | Suncare & Tanning | Beauty Gadgets 

Health & Wellbeing | Beauty Experts | Fragrance | Haircare | Male Self-Care

Skincare judged under 

Affordable | Luxury | Organic | Cosmeceuticals


*Each entry must include product name, price and category on the entry form*

Payment: Paypal or Invoice 

When sending your products, we request they are sent via signed postage to ensure safe delivery to each judge. Products need to be sent to 4-6 judges depending on the category.

*(Stage 2 Fee)

The Stage 2 fee only applies if your brand is Shortlisted.

 Payment for this final stage will apply on May 24th to be processed by May 27th

*Payment via Paypal will incur an admin fee of £9.00

Contact us if you prefer to pay via invoice with your business address



Finalist - a product that reaches the last stages of a competition by winning in its earlier stages

Highly Commended - a product that is deserving of reward and commendation

Winner - a product that is the most outstanding and reached the highest scores

Click on the Buy Now button in the form box, bottom right corner, to pay via PAYPAL
Payment can be made via PAYPAL or INVOICE

Receipt: will be issued once payment has been completed
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