why an Attracta Beauty Award Merit matters...
- Attracta Beauty
- 3 days ago
- 3 min read
Updated: 1 day ago
It's A Masterclass in Trust from the UK’s Leading Beauty Experts
As the countdown to the annual Attracta Beauty Awards (ABA) 2026 begins, excitement is reaching an all-time high in our office. Why? Because we know from past winners, the potential of winning an annual ABA Merit for a brand isn’t just an award, it’s a Masterclass in Trust, recognising products, treatments, and innovators evaluated by the most respected authorities in beauty, skincare, and wellness.
In a fast-evolving landscape where trends come and go, ABA Merits signal something deeper:
rigorous evaluation, clinical credibility, and innovation that truly matters.
Why an ABA Merit Matters in the Beauty Industry
Receiving an ABA Merit is more than recognition, it’s a seal of trust from judges who are leaders in beauty awards UK. Every entry is reviewed not just for results, but for purpose, safety, and lasting impact. Our judges ask questions like:
Does this product or treatment work effectively and safely? The most important?
Who benefits most from this innovation?
Is it ethical and transparent in its claims?
Does it advance modern beauty standards?
An ABA Merit demonstrates to professionals and consumers alike that a brand or treatment has passed the highest standards of evaluation in the UK beauty industry.
Meet the Expert Judges Behind the Attracta Beauty Awards
The brilliance of ABA lies in its judging panel, an exceptional team of:
Dermatologists and medical aestheticians
Skincare specialists and pharmacists
Beauty journalists and educators
Industry innovators and thought leaders
Leading editorial Hair, Nail and Make-Up Artists
Each judge brings decades of experience in skincare science, aesthetic medicine, beauty application and innovation, wellness, and consumer advocacy, ensuring that every Merit reflects integrity, expertise, and modern relevance.
Celebrating Modern Beauty Innovation in Skincare and Wellness
This year, on January 8th, we will reveal the 20 new categories for ABA26! We welcome entries across skincare, neuro-aesthetics, hair and beauty tech, and wellness innovations.
We’re seeing more:
Evidence-based formulations that combine science and safety
Inclusive skincare solutions for all skin types and tones
Advanced technologies that enhance skin health without compromise
Ethical and sustainable practices that redefine modern beauty standards
ABA celebrates these innovations, ensuring that every Merit signals quality, performance, and trust in an ever-evolving beauty landscape.
What to Expect This ABA Season
Category | What It Represents | Expected Outcomes |
ABA Merit | Masterclass in Trust | Credibility in beauty and skincare |
Judging Panel | Expert evaluation | Insightful, science-led review |
Entries | Modern beauty innovation | Recognition and industry impact |
The ABA 2026 awards aren’t just about winning, they’re about belonging to a standard of excellence that shapes the future of beauty.
The Countdown to ABA 2026 Has Begun
Whether you’re an established brand or an emerging innovator, now is your moment.
The Attracta Beauty Awards honour creativity, science, and ethical innovation within the UK beauty industry, consistently promoting a Less but Better philosophy in conscious beauty.
Earning an ABA Merit is a badge of trust, excellence, and forward-thinking beauty, recognised by the nation’s most brilliant judges, including the likes of Dr Sophie Shotter, Dr Zainab Laftah and Dr Catharine Denning.
Click on the image to view our Haute-Beauty Awards Ceremony for ABA25 - where Jackie Lamyman, founder of Made of More was presented with one of the framed Haute-Beatuy Cerftificates!
Starting January 8th, when our new website launches with all the new 20 categories listed, you can submit your entry to ABA 2026!
To View the twenty ABA-26 New categories
that acknowledge beauty as an extension of Wellness and Restorative Health;
Click Here!
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