Introducing the Attracta Beauty Awards 2025 Finalists:
- Attracta Beauty
- Jun 4
- 2 min read
Celebrating Slow Beauty Excellence
Since their inception in 2015, the Attracta Beauty Awards (ABA) have solidified their place as one of the UK’s most prestigious platforms for recognising innovation, artistry, and quality in the beauty industry. Founded by renowned make-up artist Attracta Courtney, these awards champion the philosophy of Slow Beauty—a movement that prioritises skin health, inclusivity, and eco-conscious practices over fleeting trends. As we unveil the finalists for the 2025 Attracta Beauty Awards, we invite you to join us in celebrating the brands and experts redefining beauty with creativity, integrity, and a commitment to quality.
A Decade of Excellence
Now in their 11th year, the ABA continues to set the standard for independent beauty awards, free from corporate sponsorship and judged by a panel of 16 A-list industry experts, including leading make-up artists, dermatologists, and wellness professionals. The awards span 10 diverse categories, from Skincare and Makeup & Nails to Health & Wellbeing and Innovative Beauty Tech, ensuring every facet of beauty is celebrated.
Meet the ABA25 Finalists
The 2025 finalists represent the pinnacle of beauty innovation, showcasing products and services that excel in effectiveness, sustainable quality, and inclusivity. From nourishing serums and health inspired supplements to cutting-edge beauty tech and eco-friendly haircare, these brands have impressed our esteemed judges with their dedication to Less but Better. While the full list of finalists is available on the Attracta Beauty Awards website, here’s a glimpse of what makes this year’s cohort so special:
Skincare Standouts: Expect to see cleansers, serums, and treatment masks that prioritise skin health with natural, ethically sourced ingredients.
Inclusive Beauty: Brands catering to all ages, skin types, and genders, ensuring beauty is accessible and empowering for everyone.
Wellness Pioneers: From mood-boosting fragrances to holistic health products, these finalists are redefining self-care.
Each finalist has been rigorously evaluated by our expert panel, who assess products based on effectiveness, eco-friendliness, packaging, usability, and innovation. The journey doesn’t end here—finalists will now advance to the next stage, where they’ll compete for Highly Commended, Winner, and the coveted Haute-Beauty Winner titles, reserved for the top 10 highest-scoring entries.
What’s Next?
Mark your calendars for July 4, 2025, when the Highly Commended and Winners will be announced across our digital platforms and through our media partner, The Glass Magazine, reaching over 1.3 million Instagram followers. The top 10 Haute-Beauty Winners will be celebrated at an exclusive, invite-only ceremony in London, where they’ll receive the iconic gold-themed Attracta Haute-Beauty logo and bepoke framed award certificate—a mark of unparalleled excellence.
Why the Attracta Beauty Awards Matter
In an industry often driven by hype, the ABA stands out for its commitment to authenticity and expertise. Attracta Courtney’s vision of Slow Beauty—rooted in simplicity, quality, and respect for the planet—resonates more than ever in 2025. Whether you’re a beauty enthusiast, a professional, or a brand pushing the boundaries of innovation, the ABA25 finalists inspire us all to embrace beauty that’s meaningful, sustainable, and inclusive.
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