The Future of Beauty is Slow and Healthy
Insights from the practitioners shaping it
Welcome to the ABA Edit — the editorial home of the Attracta Beauty Awards, founded and written under the eye of Attracta Courtney: a former healthcare professional turned editorial make-up artist of over twenty years, whose work for Vogue, Harper's Bazaar and Vanity Fair sits alongside a clinical understanding of skin as a living organ, not a surface. It's that dual training, the ward and the runway, that shapes everything you'll find here, and it's why Slow Beauty sits at the centre of everything we believe. Slow Beauty is not an aesthetic, it's a standard. It means favouring "less but better" over more, judging brands on biological evidence rather than marketing claims, and holding skin health, biological honesty and long-term results above fleeting trends. We share unfiltered perspectives from the dermatologists, doctors, editorial artists and brand founders defining the industry's highest standards - this is beauty intelligence for people who want to know what actually works, and why. *Content in the ABA Edit does not constitute medical advice. Read Section 2 and 3 of our
