We're excited to announce that in just ONE WEEK, on June 4th, 2025, the finalists for the esteemed Attracta Beauty Awards (ABA25) will be unveiled!

💫 This is our favourite time of the year, as we discover and honour brands that embody the transformative slow beauty movement, emphasising simplicity and quality over complexity while constantly striving for excellence in science-backed beauty. We are committed to educating on the significance of Slow Beauty over Fast Beauty Trends!

✨ Reaching the finalist stage is a testament to a brand’s dedication to this exciting new era of slow beauty innovation, which we believe is the future of a responsible beauty industry.

💫 The Highly Commended and Winners of ABA25 will be announced on July 4th! Mark your calendars!