The Countdown to June 4th: An Authentic Look at the ABA26 Judging Journey
- Attracta Courtney
- May 22
- 1 min read
Dear ABA Community,
For the past eleven years, the Attracta Beauty Awards have stood firmly as a masterclass in trust. We do things differently, and that requires an unyielding commitment to time.
For the last five months, twenty-one of the UK's most respected independent beauty practitioners have been quietly at work. Hundreds of high-performance formulas have been meticulously tested, not in a sterile laboratory, but in real life, on real skin, over real time.
A Letter from Our Founder, Attracta Courtney
"Every year, when the evaluation phase draws to a close, when the final scores are being tallied but cannot yet be shared, I am overcome by a deep sense of quiet pride. I feel pride in the brilliant, conscious brands who submitted creations they truly believed in. I feel immense gratitude for our judges, who gave months of their clinical expertise without a single compromise. And I feel inspired by an industry that, slowly and genuinely, is becoming better. The ABA26 Finalists are nearly ready. We are almost there."
The List That Means Something
We will not rush this process. We never do. Because when the final list arrives on June 4th, it won't just be a marketing badge, it will be a definitive, rigorous answer to the simplest, most vital question in beauty:
does this product actually work?
The final countdown has officially begun. Something magnificent is nearly ready, ahead of our landmark winners' morning presentation ceremony this July 8th.
Subscribe and follow along to ensure you are the very first to receive the official ABA26 Finalists Announcement.
With love,
The ABA Team
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