Is skinimalism now being overshadowed by the clean girl trend?

Or is it simply just another buzzword, in the celebration of natural beauty which has been around in editorial pages, since the early 90's?

For me, Skinimalism transcends mere trend status—it is a celebration of minimal makeup that allows your skin's natural beauty to shine through. Over the past decades, the beauty industry has embraced the allure of radiant, fresh-faced looks. However, did you know that the origins of skinimalism can be traced back to the “no makeup-makeup” era, a term first introduced by professional editorial make-up artists in the 1990s?

A Shift in Makeup Trends

Backstage at major fashion weeks, prior to social media, makeup teams moved away from traditional foundation options, opting instead for MAC's Face and Body Foundation for models. They aimed for that luminous, natural skin that looked and felt healthy both on camera and the runway. During this time, there was a sudden, yet gentle departure from the mask-like foundations, full-coverage trends. I still recall applying sheer, hydrating formulas that subtly enhanced what was already there, rather than concealing it. This led to the emergence of makeup artistry's “no makeup makeup” look, sparking a quiet revolution. Our work inspired audiences and beauty editors alike, igniting interest in this new era of natural, healthy skin.

The Evolution of Skincare Conversations

As technology progressed, the introduction of the iPhone's “zoom-in” feature allowed everyone to closely examine their skin's texture and pores. This ignited a new obsession with skincare, self-care, and maintenance. The discussion expanded beyond makeup, igniting a global movement seeking solutions for maintaining healthy, well-cared-for skin. Today, skinimalism promotes fewer layers, lighter formulas, and achievable radiance, principles I wholeheartedly endorse through The Attracta Beauty Awards.

If you're eager to embrace this fresh-faced aesthetic, begin with a luminous moisturiser, combine it with a sheer tint of creamy light foundation, and dare to reveal your skin's unique, natural story. Let every close-up selfie celebrate your inherent beauty. The no makeup-makeup look - skinimalism era has always been affordable, achievable and always very beautiful to showcase the health and beauty of your skin.

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