ABA22 Entry Criteria

The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of slow beauty, sustainability, inclusivity and intelligent beauty choices for everyone. Products are only awarded that are effective, science backed, safe and show respect for the planet and people of all ages.


Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products tested and judged by a team of twelve leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists. 


Spa Setting

Calendar dates

Entries open

Entry Closure Date

Winners Announcement

How to Enter


Only send full sized products to test.

The categories are divided up between the twelve judges as per their expertise.


A brand may enter products into any of the eleven detailed categories listed below.


Closure date for Brands and Experts to entry is April 4th 



Finalists announcement - June 8th

Winners announcement - July 4th

*Stage 2 fees on entry form page


*Stage 1 Entry fees:

Fee to enter 1 product:    £90.00

Fee to enter 2 products: £150.00

Fee to enter 4 products: £275.00 


All products entered must be compliant with relevant UK legislation.


Clearly label each entry; include product name, price and category to be judged under on the entry form


Click on the Entry Form button to start your entry and view the two stage entry process in full 

*The ABA21 Entry Criteria is a 2 stage Process*

Beauty Products

The Eleven Category Listings


Judged under 

Affordable | Luxury | Organic | Cosmeceuticals

Best Cleanser
Best Cleansing Balm

Best Cleansing Oil

Best Cleansing Soap
Best Micellar Water

Best Facial Toner
Best Facial Exfoliator
Best Hydrating Face Mask

Best Treatment Face Mask

Best Biodegradable Sheet Mask

Best Skin Primer
Best Facial Serum
Best Facial Oil

Best Day Moisturiser
Best Night Moisturiser
Best Eye Treatment

Best Hydrating Lip-balm
Best Eye Makeup Remover


*The Best Socially Responsible Skincare Beauty Brand*


 Judged under 

Affordable | Luxury | Natural


Best Foundation for Skin Radiance

Best Concealer for lasting Cover-Ups
Best Face Powder for Concealing Shine
Best Facial Mist for an Expensive Glow

Best Luminizer for Skin Radiance
Best Bronzer for Tanning & Contouring
Best Blusher for a Vibrant Glow
Best Eyebrow Product for Beautiful Eyebrows

Best Eye-pencil | Liner for Dramatic Eyes
Best Eyeshadow Palette for Mesmerising Eyes

Best Mascara for Long & Luscious Eyelashes
Best Lip-gloss for a Luxurious Sheen

The Expert Judges are looking for a standout Best Lipstick to Award under the title: 

The Ultimate Nude | The Most Ravishing Red | The Best Berry | The Perfect Pink


*The Best Socially Responsible Makeup Beauty Brand*

nail polish color


Best Nail Product

Best Nail Oil

Best Nail Varnish Remover

Best Hand & Nail Cream

Hands & Body

Best Body Wash

Best Body Exfoliator
Best Body Oil
Best Body Moisturiser

Best Hand Wash 

Best Hand Sanitiser

Sun Care & Tanning

Best SPF - Face | Body

Best SPF - Sport

Best SPF - Lips

Best Self Tan - Face | Body


Best Female Fragrance

Best Male Fragrance

Best Unisex Fragrance

Bath Salts and Oils

Best Makeup Brushes
Best Makeup Brush Cleanser

Best Eyebrow Tweezers

Best Gadget for Nails, Hair, Skin or Makeup

Best Innovative Technology or Beauty App

Gadgets & Tools

Health & Wellbeing

Best Wellness Spa

Best Advanced Skincare Expert & Wellness Practitioner

Best Vitality Supplement

Beauty Experts

Best Facial Expert

Best Advanced Facial Expert

Best Eyebrow/Eyelash Expert

Best Body Expert

Best Hair Salon Expert

Best Nail Salon Expert


*Experts have to be based in London* 

Stone Treatment

Hair Care

Best Shampoo for Dry or Damaged Hair

Best Shampoo for Colour Treated Hair

Best Shampoo for Textured & Curly Hair


Best Conditioner for Dry or Damaged Hair

Best Conditioner for Colour Treated Hair

Best Conditioner for Textured & Curly Hair


Best Hair Treatment Product for all Hair Concerns

Best Styling Product for all Hair Styles

Best Electrical Tool for Hair Styling


Best Cover Up for Root Touch Ups

Best Hairspray for all Hair Styles

Best Dry Shampoo


*The Best Socially Responsible Hair Beauty Brand*

Hair Salon

Male Self-Care

Best Facial Cleanser

Best Facial Exfoliator

Best Hydrating Face Mask

Best Treatment Face Mask 

Best Facial Serum

Best Moisturiser for Dry Skin

Best Moisturiser for Oily Skin


Best Pre-Shaving Product

Best After-Shaving Balm

Best Razor

Best Electric Razor

Best Beard Product 


Best Bath or Shower Product
Best Body Oil for Instant Hydration
Best Body Moisturiser

Best Hand & Nail Cream


*The Best Socially Responsible Skincare Beauty Brand*

types of perfume

Category Details

We use umbrella-terms for our Skincare category for ease of assigning the products to the judges.

Skincare backed by Science is essential, the judges will be looking for evidence based ingredients when it comes to judging this particular category to ensure we only award the best and most effective skincare.

Affordable: Products under £25.00 - Luxury: Products over £25.00 

*Products tested on animals will NOT be accepted*


The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.

We do not accept multi-level marketing brands.

*Best Socially Responsible Brand Award* 

This Award is specifically for brands who are creating beautiful products and who are driven by a genuine desire, love and respect for our planet and it's people, of all ages. This Award recognises brands who have shown inclusivity and consistent leadership in the pursuit of working tirelessly towards pushing the boundaries of sustainability in the beauty care industry; a brand that displays an outstanding commitment in the field of ethical and ecological resource extraction. They source with respect their ingredients that come from biodiversity and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet. 

Brands have to enter 4 products to be considered

send products to

The Attracta Beauty Judges. 

Details of where to send entries will be sent directly to the beauty PR or Brand on receipt of payment. Products will be judged and scored comprehensively on; effectiveness, packaging, usability and innovation. As professional experts working with clients daily they are qualified and experienced to judge for all skin and hair type. Please note the Judge's decisions are final. No correspondence will be entered into. If you withdraw your entry, we are able to provide a full refund if notified prior to the final entry date of April 4th, 2022.

If you withdraw your entry after the final entry date, we are unfortunately unable to refund your entry fee.

Once a product is entered, the judging process starts immediately allowing the professional experts to test all the entires over a prolonged period of 3-4 months to ensure only the best and most effective products are awarded and announced as finalists and winners. The Winners are those products that score the highest marks according to our criteria.


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