The ABA Entry Criteria - 2020

is now closed for entries 

The Attracta Beauty Awards are quickly becoming beauty brand's favourite industry awards. They are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of slow beauty, sustainability and healthy beauty choices. Entering the Awards gives you the chance to maximise visibility of your brand, stand out from the competition and get your products tested and judged by a team of leading professional Experts, Doctors, Make-Up, Nail and Hair Artists. 


Calendar dates

Entries open



Entry Date Extended to



Finalists announced



How to Enter


Only send full sized products for 

each judge to test in that category.


A brand may enter products into 4 different categories.


Entry date extended to April 8th 

to assist brands at this time.


Finalists announcement - July 8th

Winners announcement - August 4th

*Stage 2 fees on entry form page


Stage 1 Entry fees:

Fee to enter 1 product:  £90.00

Fee to enter 4 products: £250.00 


All products entered must be compliant with relevant UK legislation.


Each entry must include product name, price and category to be judged under on the entry form


Click on the Entry Form button to start your entry and view the two stage entry process in full 

The Category Listings


Judged under 

Affordable | Luxury | Natural | Cosmeceuticals

Best Cleanser
Best Cleansing Balm
Best Micellar Water  
Best Facial Mist-Toner
Best Facial Exfoliator
Best Face Mask
Best Biodegradable Sheet Mask

Best Skin Primer
Best Facial Serum
Best Facial Oil
Best Day Moisturiser
Best Night Moisturiser
Best Eye Treatment

Best Nourishing Lip-balm
Best Eye Makeup Remover

*The Best Socially Responsible Skincare Brand*

 Judged under 

Affordable | Luxury | Natural


Best Foundation for Skin Radiance

Best Concealer for lasting Cover-Ups
Best Face Powder for Concealing Shine
Best Face Powder for an Expensive Glow
Best Face Cream for Skin Radiance
Best Bronzer for Tanning & Contouring
Best Blusher for a Vibrant Glow
Best Eyebrow Product for Groomed Eyebrows
Best Eye-pencil | Liner for Dramatic Eyes
Best Eyeshadow Palette for Mesmerising Eyes

Best Mascara for Long & Luscious Eyelashes
Best Lip-gloss for a Luxurious Sheen

*The Best Socially Responsible Make-Up Brand*

The Expert Judges are looking for a standout Best Lipstick to Award under the title: 

The Ultimate Nude | The Most Ravishing Red | The Best Berry | The Perfect Pink


Best Nail Colour

Best Nail Oil

Best Nail Varnish Remover

Hands & Body

Best Body Exfoliator
Best Body Oil
Best Body Moisturiser

Best Hand & Nail Cream

Sun Care & Tanning

Best SPF - Face | Body

Best Self Tan - Face | Body

Gadgets & Tools

Best Makeup Brushes
Best Makeup Brush Cleanser

Best Gadget for Nails, Hair, Skin or Makeup

Health & Wellbeing

Best Wellness Spa

Best Advanced Skincare Expert & Wellness Practitioner

Best Vitality Supplement

Beauty Experts

Best Facial Expert

Best Advanced Facial Expert

Best Eyebrow/Eyelash Expert

Best Body Expert

Best Hair Expert

*Experts have to be based in London* 


Best Fragrance

Hair Care

Best Shampoo

Best Conditioner

Best Hair Treatment Product

Best Styling Product

Best Cover Up for Hair Roots

Best Hairspray

Best Dry Shampoo

*The Best Socially Responsible Hair Brand*

Best Cleanser

Best Exfoliator

Best Treatment Mask

Best Daily Moisturiser

Best Shaving Product

Best Beard Product 


Best Body Exfoliator
Best Body Oil
Best Body Moisturiser

Best Hand & Nail Cream

*The Best Socially Responsible Male Beauty Brand*

Male Beauty

Category Details

Affordable: Products under £25.00

Luxury: Products over £25.00 

*Products tested on animals will NOT be accepted* 

It is the responsibility of the beauty brands to notify us directly

*To enter into the Best Socially Responsible Brand, brands have to enter more than 3 products to be considered for this award.* This award recognises brands who have shown outstanding and consistent leadership in the pursuit of working tirelessly towards pushing the boundaries of sustainability in the beauty industry; a brand that displays a commitment in the field of ethical and ecological resource extraction. They source with respect their ingredients that come from biodiversity and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet.

send products to

The Attracta Beauty Judges. The address details will be sent directly to the beauty PR or Brand on receipt of payment. Products will be judged and scored comprehensively on their effectiveness, packaging, usability and innovation. Please note the Judge's decisions are final. If you withdraw your entry, we are able to provide a full refund if notified prior to the final entry date of 26th March 2020. If you withdraw your entry after the final entry date, we are unfortunately unable to refund your entry fee.


© All Rights Reserved The Attracta Beauty Awards 2020