The ABA25 Winners
We are thrilled to announce this year's top winning beauty brands and highly skilled professionals.
The winners, who have been carefully chosen after extensive testing and evaluation by our judges, have truly excelled and garnered the highest recognition. Whether you are looking for the perfect moisturiser, a transformative serum, or a luxurious treatment, our dedicated judges have handpicked only the most exceptional products that they would recommend to their high-profile clients.
These awarded brands represent beauty at its best, showcasing excellence, innovation, creativity, and quality. We extend our congratulations to all the ABA25 winners, applaud their achievements, and encourage them to keep pushing boundaries, redefining beauty standards, and inspiring others with their outstanding work.
Scroll down to see the 46 winners of 2025.
(C) Cosmeceutical (L) Luxury (N) Natural (A) Affordable
To view the Highly Commended brands of ABA25, click here.
SKINCARE
Best Superstar Cleanser
lelive. - jelly splash brighten + renew cleanser
Best Superstar Cleansing Balm - C
Dr David Jack - Afterglow Ceramide Cleansing Balm
Best Superstar Cleansing Balm - L
Emma Hardie - Moringa Cleansing Balm
Best Superstar Cleansing Oil
*Top 10 Haute-Beauty Winner*
Ilody - Rasa Dream Universal Cleansing Oil
Best Superstar Make-Up Remover
holos - Super Natural Activity, Botanical Micellar Pre-Cleanse
Best Skin Prep Mist
lelive. - the drip hydrate + glow setting mist
Best Skin Prep Tonic
Cellcosmet - Active Tonic
SKINCARE
Best Hero Treatment
Katherine Daniels - Anti-Fatigue Mask
Best Hero Serum - C
Skeyndor - Aquatherm Hydration & Calm Balance
Best Hero Serum - L
*Top 10 Haute-Beauty Winner*
SEKKEIZU - AM SERUM
Best Antioxidant Serum
*Top 10 Haute-Beauty Winner*
REVISION C+ - Correcting Complex 30%
Best Pigmentation Serum
*Top 10 Haute-Beauty Winner*
Senté - Pigment & Tone Correcting Mask
Best Retinol Serum
JANE SCRIVNER - GLOW RENEW Botanical Retinol Accelerated Glow Serum
Skincare
Best Microbiome Serum
Sásta Skin Health - Microbiome Booster Serum
Best Barrier Repair - C
Senté - Dermal Repair Cream
Best Barrier Repair - N
*Top 10 Haute-Beauty Winner*
Made Of More - Salvation Rescue Balm
Best Regenerative Skin Health Serum
*Top 10 Haute-Beauty Winner*
Dr David Jack - Skin Cushion Pro-Lipid Recovery Cream
Best Regenerative Skin Health Serum - A
BUFARMA - Replenishing Milk Essence Serum
Best Hero Moisturiser - L
*Top 10 Haute-Beauty Winner*
OPALORE - The Brilliance Cream n.2
Best Hero Moisturiser - N
*Top 10 Haute-Beauty Winner*
Nunaïa Beauty - Earth Blossom Moisturising Cream
Best Night Moisturiser
WELEDA - Skin Food Nourishing Night Cream
Skincare
Best Hero Facial Oil
Ilody - Reverie Ritual Face Oil
Best for Lips
Revision - YouthFull Lip Replenisher
Best for Neck & Décolletage
Cellcosmet - CellLift Neck & Décolleté
Best Multi-Tasking Skincare Balm
Dr.Lipp - Original Nipple Balm for Dry Skin, Luscious Lips & Glossy Bits
Best Multi-Tasking Skincare Serum
Yin Your Skin - ELO Active Serum-Cream Complex
Best Eye Treatment
Doctor Skin Collagen - I-Shine Eye Cream
Best SPF
Suncademy - PINIE Botanical facial sunscreen SPF50+
Skincare Brand of ABA25
Cellcosmet
Male Self-Care
Best After-Shave Product
Cellcosmet - CellSplash
Best Hero Moisturiser
Men Rock - Mattifying Moisturiser Gel With Niacinamide
Hands & Body
Best Body Oil - L
*Top 10 Haute-Beauty Winner*
Irene Forte Skincare - Rose Body Oil
Best Body Oil - A
PROSHINE - High Shine Solid Body Oil
Best Body Serum
Soak - Joy Connects Body Serum
Best Body Scrub
Soak - Bedtime Bliss Atlantic Sea Body Scrub
Makeup
Best for Complexion
Cosmetics à la Carte - Future Flawless Concealer - Melba
Best Mascara
Eyes Are The Story - Mascara Trio for Sensitive Eyes
Best Eyeshadow
Eyes Are The Story - The Story Shades Eyeshadow for Sensitive Eyes
Innovative Beauty
Best Makeup Tools
Amazyng - Makeup Brushes
Fragrance
Best Female Fragrance
Øthers - Red Skies Functional Fragrance
Best Male Fragrance
Parfum d’Inza - Cèdre Doux
Health & Wellbeing
Best Wellness Supplement
FEEL - Multivitamin
Best Collagen Supplement
Absolute Collagen - Crystal Clarity™️ Collagen Powder
Best Facial Treatment
Yin Your Skin - Lifting, Renewal & De-Puffing Gua Sha Facelift
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