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ABA23 Entry Criteria

The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of slow beauty, sustainability, inclusivity and intelligent beauty. Products are only awarded that are highly effective, science backed, eco-conscious and designed to show respect for the planet and people of all ages.

The Awards are independent and not sponsored by any beauty brands.

Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products tested and judged by a team of sixteen leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists. 

If your product becomes a winner, it's truly the best and got the highest score from the judges.


Beauty procedures

Calendar dates

Entries open

Entry Closure Date

Winners Announcement

How to Enter


Only send full sized products to test.

The categories are divided up between the judges as per their expertise.


A brand may enter products into any of the detailed categories listed below.


Closure date for Brands and Experts to enter is April 4th 


Stage 2 Fee details on Entry Form page

Finalists Announcement - 8th

Winners Announcement - July 4th

Top 10 Winners Presentation - tbc


Clearly label each entry; include product name, price and category to be judged under on the entry form


Stage 1 Entry Fee:

Fee to enter 1 product:  £  95.00

Fee to enter 2 products: £160.00

Fee to enter 4 products: £300.00 


All products entered must comply with cosmetic laws and be compliant with relevant UK legislation and UK and EU cosmetic regulations.


Click on the Entry Form button to start your entry and view the two stage entry process in full 

*The ABA Entry Criteria is now a 1 stage Payment Process*

Homemade Skin Care

The Category Listings


judged under the umbrella-term

Affordable | Luxury | Natural | Cosmeceuticals

Best Liquid Cleanser

Best Cream Cleanser
Best Cleansing Balm

Best Cleansing Oil

Best Cleansing Soap
Best Micellar Water

Best Eye Makeup Remover

Best Facial Toner

Best Facial Essence
Best Facial Exfoliator
Best Hydrating Face Mask

Best Treatment Face Mask

Best Biodegradable Sheet Mask

Best Skin Primer

Best Retinol Serum

Best Antioxidant Serum

Best Hydrating Serum

Best Oil Serum

Best CBD lotion
Best Facial Oil

Best Day Moisturiser
Best Night Moisturiser

Best Night Moisturiser Oil
Best Eye Cream

Best Eye Mask

Best Hydrating Lip-balm

Different makeup products


Best Foundation for Skin Radiance

Best Concealer for lasting Cover-Ups
Best Face Powder for Concealing Shine
Best Facial Mist for an Expensive Glow

Best Luminizer for Skin Radiance
Best Bronzer for Tanning & Contouring
Best Blusher for a Vibrant Glow
Best Eyebrow Product for Beautiful Eyebrows

Best Eye-pencil | Liner for Dramatic Eyes
Best Eyeshadow Palette for Mesmerising Eyes

Best Mascara for Long & Luscious Eyelashes

Best Lipstick Colour
Best Lip-gloss for a Luxurious Sheen

nail polish color


Best Nail Polish

Best Nail Oil

Best Nail Varnish Remover

Best Hand & Nail Cream

Hands & Body

Best Body Wash

Best Body Exfoliator
Best Body Oil
Best Body Moisturiser

Best Hand Wash 

Best Hand Sanitiser

Sun Care & Tanning

Best SPF - Face | Body

Best SPF - Sport

Best SPF - Lips

Best Self Tan - Face | Body


Best Fragrance

Best Candle 

Bath Salts and Oils

Best Makeup Brushes
Best Makeup Brush Cleanser

Best Eyebrow Tweezers

Best Gadget for Nails, Hair, Skin or Makeup

Best Innovative Technology or Beauty App

Gadgets & Tools

Health & Wellbeing

Best Skin Health & Wellbeing Clinic

Best Independant Beauty Clinic

Best Advanced Skincare Expert

Best Vitality Supplement

Beauty Experts

Best Facial Expert

Best Advanced Facial Expert

Best Eyebrow/Eyelash Expert

Best Body Expert

Best Hair Salon Expert

Best Nail Salon Expert


*Experts have to be based in London* 

Stone Treatment

Hair Care

Best Shampoo for Dry or Damaged Hair

Best Shampoo for Colour Treated Hair

Best Shampoo for Textured & Curly Hair


Best Conditioner for Dry or Damaged Hair

Best Conditioner for Colour Treated Hair

Best Conditioner for Textured & Curly Hair


Best Hair Treatment Product for all Hair Concerns

Best Styling Product for all Hair Styles

Best Electrical Tool for Hair Styling


Best Cover Up for Root Touch Ups

Best Hairspray for all Hair Styles

Best Dry Shampoo


Best Hair Accessories

Hair Salon

Male Self-Care

Best Facial Cleanser

Best Facial Exfoliator

Best Hydrating Face Mask

Best Treatment Face Mask 

Best Facial Serum

Best Moisturiser

Best Sun Protection


Best Bath or Shower Product
Best Body Oil for Instant Hydration
Best Body Moisturiser

Best Hand & Nail Cream

types of perfume

Category Details

We use umbrella-terms for some categories, only for ease of assigning products. 

All cosmetic products on the Uk and EU market are regulated and must comply to the cosmetic product regulations.

Natural or Cosmeceutical are not regulated terms under the UK or EU Cosmetic Product Regulation.

Brands who enter from outside this market must ensure their product aligns with approved cosmetics regulation.

It is essential that the brand details the umbrella-term they categorise their product to be, on the entry form.

Skincare backed by science is essential. The judges will be looking to only award the best and most effective products.


Descriptive Umbrella-Terms

Affordable: under £25.00

Luxury: over £25.00 

Natural brands

Cosmeceutical brands

*Products tested on animals will NOT be accepted*


The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.

We only accept multi-level marketing brands if they are registered with The Direct Selling Association UK.

*We do not accept collagen drinks*

*Best Socially Responsible Brand Award* 

This Award is specifically for brands who are creating beautiful, effective products and who are driven by a genuine desire, love and respect for our planet and it's people, of all ages. This Award recognises brands who have shown inclusivity and consistent leadership in the pursuit of working tirelessly towards pushing the boundaries of sustainability in the beauty care industry; a brand that displays an outstanding commitment in the field of ethical and ecological resource extraction. They source with respect their ingredients that come from biodiversity and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet. 

Brands have to enter 4 products to be considered for this award.

send products to

The Attracta Beauty Judges. 

Details of where to send entries will be sent directly to the beauty PR or Brand on receipt of payment. Products will be judged and scored comprehensively on; effectiveness, packaging, usability and innovation. As professional experts working with clients daily they are qualified and experienced to judge for all skin and hair type. Please note the Judge's decisions are final. No correspondence will be entered into. If you withdraw your entry, we are able to provide a full refund if notified prior to the final entry date of April 4th, 2022.

If you withdraw your entry after the final entry date, we are unfortunately unable to refund your entry fee.

Once a product is entered, the judging process starts immediately allowing the professional experts to test all the entires over a prolonged period of 3-4 months to ensure only the best and most effective products are awarded and announced as finalists and winners. The Winners are those products that score the highest marks according to our criteria.

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