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Essential Oil

Entry Criteria - ABA24
We're back, better than ever, Even more determined to award only the best entries of 2024.

The Attracta Beauty Awards are rich in professional expertise and beauty wisdom, always keen to educate and promote the concept of slow beauty, sustainability, inclusivity and ageless beauty. Products are only awarded that are highly effective, science backed and designed to show respect for the planet and people of all ages. The Awards are independent and not sponsored by any beauty brands.

Will your brand be one of the top 10 elite winners to get presented with our bespoke framed certificate at this year's prestigious

Attracta Haute-Beauty presentation Ceremony on July 4th? 

Our 2 stage entry fee is inclusive of logo usage, the winners award certificate, opportunity to be considered for the Attracta Eco-Beauty Award, IGTV live interview for 2 outstanding new brands and invite to the Attracta Haute-Beauty presentation ceremony

Every brand has an opportunity to get invited to this special presentation ceremony, if they reach the highest scoring .

Entering the Awards as an expert or with your products gives you the opportunity to maximise visibility of your brand, stand out from the competition and get your products judged by a team of leading professional industry Experts, Doctors, Make-Up, Nail and Hair Artists. 

If your product becomes a winner, it's truly the best and got the highest score from the judges.

We will announce our online media partner in the coming weeks. 

Natural Cosmetics Oil

Calendar dates

Entries open

Entry Closure Date

Winners Announcement

How to Enter


Only send full sized products to test.

The categories are divided up between the judges as per their expertise.


Closure date for Brands and Experts to enter is April 4th 

Products have to arrive with the judges April 18th latest


Finalists Announcement: May 8th

Winners Announcement: July 4th

Haute-Beauty Ceremony: July 4th


Clearly label each entry; include product name, price and category to be judged under, on the entry form


A brand may enter products into any of the detailed categories listed below.


Payment fee & process on Entry Form page

Enter 1, 2, 3 or more products

Enter as an Expert 

Enter a Treatment or Spa Salon


All products entered must comply with cosmetic laws and be compliant with relevant UK legislation and UK and EU cosmetic regulations.


Click on the Entry Form button to start your entry and view the entry payment process in full 

*The ABA Entry Criteria is a 2 stage Payment Process this year*

Bathroom accessories

The Category Listings


judged under umbrella-terms

Affordable | Luxury | Natural | Cosmeceutical

Best Cream or Milk Cleanser

Best AHA - BHA - PHA Cleanser
Best Cleansing Balm or Oil

Best Cleansing Soap Bar
Best Micellar Water

Best Eye Makeup Remover

Best Facial Toner or Essence

Best Hydrating Face Mask

Best Treatment Face Mask

Best Biodegradable Sheet Mask

Best Skin Primer


Best Hydrating Serum

Best Antioxidant/Vitamin Serum

Best Hyaluronic Serum

Best Peptide/Ceramide Serum

Best Blemish Product

Best Pigmentation Product

Best Barrier Repair product

Best Multi-Tasking Product

*Best Retinol Serum

*There will be limits on entries into this category

   Best Day Moisturiser

Best Facial Oil
Best Night Moisturiser

Best Night Facial Oil
Best Eye Cream

Best Eye Mask

Best Neck & Décolletage Cream

Best Hydrating Lip-balm or Oil


Best Affordable Skincare Brand

Best Luxury Skincare Brand

Best Natural Skincare Brand 

Best Skincare Expert Brand

3 products have to be entered for this consideration

Makeup Brushes


Best Foundation for Skin Radiance

Best Foundation Stick

Best Concealer for lasting Cover-Ups
Best Face Powder for Concealing Shine
Best Facial Mist for an Expensive Glow

Best Luminizer for Skin Radiance
Best Bronzer

Best Contour Stick
Best Blusher for a Vibrant Glow

Best Cream Blusher for a Healthy Flush
Best Eyebrow Product for Beautiful Eyebrows

Best Eyebrow Gel - Conditioner

Best Black Eye-pencil | Liner for Dramatic Eyes
Best Eyeshadow Palette for Mesmerising Eyes

Best Black Mascara for Long & Luscious Eyelashes

Best False Eyelashes

Best Lip-Liner

Best Matte Lipstick

Best Moisturising Lipstick
Best Lip-gloss for a Luxurious Sheen


Best Makeup Brushes
Best Makeup Brush Cleanser

Best Tweezers

Best Eyelash Curler


Standout Makeup Brand of 2024

3 products have to be entered for this consideration

Shiny Nail Polish


Best Nail Polish

Best Top Coat

Best Press-On Nails

Best Nail Oil

Best Nail Polish Remover

Best Hand & Nail Cream

Hands & Body

Best Body Wash

Best Body Exfoliator

Best Hair Remover 
Best Body Oil
Best Body Moisturiser

Best Hand Wash 

Best Multi-Tasking Body Product 

Sun Care & Tanning

Best SPF - Face | Body

Best SPF - Lips

Best Self Tan - Face | Body


Best Fragrance

Best Home Fragrance 

Best Candle

Best Diffuser

Natural Perfume

Best Gadget for Nails, Hair, Skin or Makeup

Best Innovative Technology or Beauty App

Best Hair, Beauty or Wellness Accessory


Best Electrical Tool for Hair

Best LED Light for Skin Health

Best Skintech Toning Device

Best Hightech Beauty Tools

Gadgets & Tools

*Health & Wellbeing

Best Facial Treatment

Best Advanced Facial Treatment


Best Body Massage Treatment

Best Advanced Body Treatment


Best Holistic Wellness Spa

Best Advanced Innovative Wellness Spa

*Beauty Experts

Best Facial Expert

Best Advanced Skincare Expert

Best Body Massage Expert


Best Eyebrow/Eyelash Expert

Best Hair Salon/Expert

Best Nail Salon/Expert


No injectable treatments are accepted

*Experts & Treatments - Central London based

2 judges will attend

Email for details to confirm availability for these categories

Mud Treatment

Hair Care

Best Shampoo for Dry or Damaged Hair

Best Shampoo for Colour Treated Hair

Best Shampoo for Textured & Curly Hair


Best Conditioner for Dry or Damaged Hair

Best Conditioner for Colour Treated Hair

Best Conditioner for Textured & Curly Hair


Best Hair & Scalp Treatment

Best Hair Health Product

Best Smoothing Product

Best Volumising Product


Best Styling Product for all Hair Styles

Best Heat Protect Product

Best Electrical Tool for Hair Styling


Best Cover Up for Root Touch Ups

Best Hairspray for all Hair Styles

Best Dry Shampoo

Best Hair Fragrance


Standout Haircare Brand of 2024

3 products have to be entered for this consideration

Barber Tools

Male Self-Care

Best Facial Cleanser

Best Facial Exfoliator

Best Hydrating Face Mask

Best Treatment Face Mask 

Best Eye Cream/Mask

Best Treatment Serum

Best Moisturiser

Best Sun Protection


Best Shaving Product

Best After-Shave Product

Best Bath or Shower Product
Best Body Oil for Instant Hydration
Best Body Moisturiser

Best Hand & Nail Cream

Best Fragrance


Standout Male Beauty Brand of 2024

3 products have to be entered for this consideration 

Perfume Bottle

Category Details

We use umbrella-terms for some categories, only for ease of assigning products. 

All cosmetic products on the Uk and EU market are regulated and must comply to the cosmetic product regulations.

International brands who enter must comply with the relevant cosmetic product regulations for that country.

Products must be available to purchase in the Uk or via online.

Natural or Cosmeceutical are not regulated terms under the UK or EU Cosmetic Product Regulation.

Brands who enter from outside this market must ensure their product aligns with approved cosmetics regulation.

Skincare backed by science is essential. The judges will be looking to only award the best and most effective products.


Descriptive Umbrella-Terms

Affordable: under £25.00

Luxury: over £25.00 

Cosmeceutical: skincare expert brand

*Products tested on animals will NOT be accepted


The Attacta Beauty Awards reserves the right, at its absolute discretion, to reject any entry that it deems inappropriate and nullify any stage of recognition if Human Rights violations have occurred at any stage of a product's production or packaging.

We only accept multi-level marketing brands if they are registered with The Direct Selling Association UK.

*Best Socially Responsible Brand Award* 

The Attracta Eco-Beauty Award logo is specifically for brands who are creating beautiful, effective products and who are driven by a genuine desire, love and respect for our planet and it's people, of all ages. This Award recognises brands who have shown inclusivity and consistent leadership in the pursuit of working tirelessly towards pushing the boundaries of sustainability in the beauty care industry; a brand that displays an outstanding commitment in the field of ethical and ecological resource extraction. They source with respect their ingredients that come from biodiversity and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet. 

Brands have to enter 3 or more products to be considered for this award.

send products to

The Attracta Beauty Judges. 

Details of where to send entries will be sent directly to the beauty PR or Brand on receipt of payment.

Products will be judged and scored comprehensively on; effectiveness, eco-friendliness, packaging, usability and innovation.

As professional experts working with clients daily they are qualified and experienced to judge for all skin, nail and hair types.

Please note the Judge's decisions are final. No correspondence will be entered into.

 If you withdraw your entry, we are able to provide a full refund up to 28 days from your initial entry payment. 

If you withdraw your entry after the final entry date of April 4th, 2024, we are unfortunately unable to refund your entry fee.

Once a product is entered, the judging process starts immediately allowing the professional experts to test the entires over a period of several weeks to ensure the best and most effective products are awarded. Products must be sent to 4-5 judges maximum.

*Two judges will be allocated to attend for any treatment and expert assessment to ensure a balanced and fair judging process* 

The Winners are those that score the highest marks and feedback according to our criteria.

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